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Top 100 Most Active Banks On Twitter

The top 100 banks on Twitter ranked by the most new tweets sent in the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Most Active Banks on Twitter

# Bank Area New Tweets
in Q1 2014
All-Time
Tweets
Twitter
Followers
New Twitter
Followers
1 FNB SA +18,221 186,000 36,800 +2,646
2 Natwest UK +17,518 118,000 32,000 +2,599
3 Barclays UK +11,771 53,000 26,700 +5,159
4 HSBC UK +9,201 35,000 8,581 +1,293
5 GT Bank NIG +5,496 23,200 120,000 +33,771
6 Absa SA +4,849 24,600 14,700 +2,000
7 Nedbank SA +4,124 37,200 20,000 +2,658
8 First Direct UK +3,445 14,000 3,336 +395
9 Bank of the Philippine Islands PHP +3,398 26,000 17,700 +2,036
10 Santander (UK) UK +3,378 12,100 1,983 +446
11 Bank of Ireland IE +3,128 9,763 6,260 +1,427
12 CIBC CAN +2,827 9,464 25,200 +14,598
13 Allied Irish Bank IE +2,799 8,776 21,100 +5,091
14 US Bank USA +2,730 5,500 10,300 +3,479
15 TD Bank USA +2,506 43,300 23,700 +1,889
16 SunTrust USA +2,364 48,700 4,811 +366
17 FirstBank NIG +2,285 9,603 34,200 +7,763
18 Standard Bank SA +2,266 27,700 23,200 +3,374
19 ICICI Bank IN +2,199 19,200 12,900 +1,643
20 Simple USA +1,973 20,100 36,800 +2,717
21 Regions USA +1,902 18,500 10,500 +903
22 RBS UK +1,758 13,400 4,987 +780
23 Commonwealth AUS +1,633 14,700 33,200 +4,215
24 DBS SG +1,601 18,400 5,514 +818
25 NAB AUS +1,412 16,900 23,700 +2,364
26 Capital One USA +1,326 7,851 87,600 +2,879
27 RBC CAN +1,310 6,760 13,800 +5,677
28 First National of Omaha (NE) USA +1,288 4,323 2,489 +1,612
29 Virgin Money UK +1,171 9,066 20,400 +3,426
30 BBVA Compass USA +1,093 7,831 6,341 +462
31 Umpqua USA +1,073 4,324 4,386 +270
32 Access Bank NIG +1,063 8,437 10,500 +2,728
33 United Bank for Africa NIG +1,041 5,028 5,409 +1,051
34 RBS Citizens USA +998 11,600 9,357 +749
35 Ulster IE +985 7,043 4,816 +354
36 IDBI IN +947 4,884 10,900 +988
37 Westpac AUS +945 10,700 21,900 +2,426
38 ANZ AUS +935 7,326 24,700 +8,099
39 Ally Bank USA +923 19,500 15,500 +803
40 Kotak Mahindra IN +813 7,616 100,000 +12,451
41 Capital One 360 USA +788 8,563 42,100 -268
42 PC Financial CAN +786 4,723 4,381 +539
43 ING Direct CAN +769 12,300 15,200 +463
44 HDFC IN +748 9,789 12,800 +1,178
45 BofA USA +730 3,488 278,000 +32,793
46 ASB NZ +718 13,100 11,400 +590
47 Capitec SA +701 6,851 9,345 +792
48 Silicon Valley Bank USA +699 8,694 10,600 +1,052
49 Fifth Third USA +670 4,271 14,600 +8,635
50 BNZ NZ +640 12,600 9,230 +573
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# Bank Area New Tweets
in Q1 2014
All-Time
Tweets
Twitter
Followers
New Twitter
Followers
51 Citizens Bank USA +602 2,359 1,642 +851
52 SkyBank NIG +599 4,660 4,484 +998
53 Bank of the West USA +581 3,178 5,538 +233
54 OCBC SG +579 6,887 7,579 +1,997
55 RaboDirect IE +573 4,638 15,000 +4,090
56 Westpac (NZ) NZ +510 6,475 3,686 +239
57 Wells Fargo USA +495 4,490 83,100 +13,832
58 Santander (US) USA +472 774 1,770 +1,345
59 Bankwest AUS +443 5,310 5,711 +331
60 Bank of Montreal CAN +436 6,524 13 -9,921
61 Associated Bank USA +409 3,397 1,683 +168
62 Citi USA +393 8,861 265,000 +45,385
63 First Tennessee USA +392 2,428 2,160 +232
64 USAA USA +383 5,318 64,700 +5,747
65 Bank of Ann Arbor USA +358 3,201 2,724 +240
66 Union USA +358 2,963 8,860 +490
67 Capitol Federal USA +356 3,079 1,488 +47
68 Kiwibank NZ +354 4,458 5,375 +357
69 Credit Suisse CH +354 2,662 52,600 +14,624
70 Goldman Sachs USA +354 2,599 144,000 +30,974
71 HomeStreet USA +349 1,642 1,922 +318
72 KeyBank USA +343 2,813 1,524 +87
73 Huntington USA +339 3,497 5,587 +419
74 CIT Group USA +334 2,410 856 +80
75 Standard Chartered UK +324 3,234 24,800 +1,937
76 RAKBANK UAE +323 8,902 28,000 +1,544
77 Union First Market USA +314 5,997 2,624 +75
78 Axis IN +305 1,634 17,300 +7,576
79 National Bank of Canada CAN +290 2,778 2,617 +741
80 African Bank SA +276 1,862 1,502 +152
81 Webster USA +274 4,348 3,774 +174
82 Bremer Bank USA +273 5,177 2,448 +132
83 UBank AUS +249 6,143 7,917 +520
84 Bank of Hawaii USA +247 5,517 4,889 +477
85 MB Financial USA +246 3,044 1,158 +30
86 Bendigo AUS +245 3,034 3,059 +260
87 Bank of Queensland AUS +239 1,844 2,937 +237
88 GoBank USA +237 1,843 1,665 +91
89 First Green Bank USA +237 874 1,076 +52
90 Investec SA +230 1,791 8,366 +727
91 Coutts UK +228 4,286 11,200 +521
92 North Shore Bank USA +225 6,802 4,002 +101
93 Moven USA +222 1,820 4,732 +602
94 Flagstar USA +213 708 823 +69
95 NetSpend USA +209 3,506 7,086 +348
96 Provident (NJ) USA +207 814 566 -176
97 Bank of Melbourne AUS +198 4,677 3,028 +265
98 PNC USA +190 3,347 10,500 +762
99 BOK USA +186 2,901 2,980 +112
100 Co-Operative Bank UK +183 4,066 8,299 +582

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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