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Top 100 Most Liked Banks

The top 100 banks on Facebook ranked by total ‘Likes’ through the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks on Facebook

# Bank Area Total
Facebook
Likes
New Likes
in Q1 2014
Talking
About
Engagement
Rate
1 Chase USA 3,739,196 -15,709 3,088 0.08%
2 Capital One USA 2,929,888 +12,615 10,425 0.36%
3 ICICI Bank IN 2,908,320 +300,276 64,588 2.22%
4 Axis IN 2,235,869 +309,468 48,073 2.15%
5 HDFC IN 2,215,738 +295,234 7,498 0.34%
6 GT Bank NIG 1,753,417 +225,640 6,863 0.39%
7 BofA USA 1,662,844 +181,443 11,672 0.70%
8 Citi USA 989,422 +61,518 5,389 0.54%
9 IDBI IN 801,367 +6,120 4,376 0.55%
10 USAA USA 642,064 +30,197 6,706 1.04%
11 Wells Fargo USA 634,345 +29,550 8,424 1.33%
12 Commonwealth AUS 540,144 +16,284 3,844 0.71%
13 Barclays UK 509,873 +30,205 10,636 2.09%
14 FNB SA 507,956 +61,893 12,029 2.37%
15 TD Bank USA 496,773 +66,349 4,393 0.88%
16 United Bank for Africa NIG 477,833 +150,116 19,710 4.12%
17 Bank of the Philippine Islands PHP 445,844 +30,473 11,479 2.57%
18 Scotiabank CAN 365,590 +47,367 5,518 1.51%
19 FirstBank NIG 307,498 +25,053 11,279 3.67%
20 Standard Chartered UK 209,629 +64,388 2,016 0.96%
21 RBC CAN 208,887 +37,216 1,979 0.95%
22 Kotak Mahindra IN 201,544 +51,338 934 0.46%
23 CIBC CAN 190,777 +28,339 7,205 3.78%
24 DBS SG 189,209 +50,265 4,120 2.18%
25 Emirates NBD UAE 186,314 +16,682 4,665 2.50%
26 SkyBank NIG 165,545 +43,241 8,792 5.31%
27 US Bank USA 162,093 +12,314 698 0.43%
28 PNC USA 160,510 +2,740 499 0.31%
29 Absa SA 154,498 +3,673 834 0.54%
30 HSBC UK 154,178 +474 111 0.07%
31 Natwest UK 152,075 +8,481 1,053 0.69%
32 Ally Bank USA 136,339 +13,214 8,907 6.53%
33 Santander (UK) UK 125,631 -359 158 0.13%
34 ASB NZ 124,342 +16,885 13,615 10.95%
35 NAB AUS 123,218 +1,951 419 0.34%
36 Westpac AUS 115,644 +4,199 2,339 2.02%
37 RAKBANK UAE 115,319 +7,360 8,128 7.05%
38 OCBC SG 114,846 +21,664 1,821 1.59%
39 ING Vysya IN 106,889 +8,379 255 0.24%
40 Capitec SA 106,214 +9,399 2,211 2.08%
41 Access Bank NIG 103,700 +15,237 188 0.18%
42 ANZ AUS 89,466 +20,821 2,064 2.31%
43 BBVA Compass USA 87,910 +988 195 0.22%
44 Nedbank SA 76,305 +13,338 1,081 1.42%
45 E*TRADE Bank USA 75,356 +1,935 306 0.41%
46 Capital One 360 USA 68,951 +879 376 0.55%
47 State Bank of India IN 68,742 N/A 4,359 6.34%
48 Credit Suisse CH 66,005 +2,979 338 0.51%
49 Regions USA 60,485 +2,683 1,844 3.05%
50 Fifth Third USA 59,455 +17,417 6,104 10.27%
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# Bank Area Total
Facebook
Likes
New Likes
in Q1 2014
Talking
About
Engagement
Rate
51 Bank of Montreal CAN 58,254 +2,075 365 0.63%
52 Wema NIG 55,448 +13,956 1,180 2.13%
53 M&T Bank USA 55,314 +5,140 2,386 4.31%
54 Lloyds UK 48,230 +4,122 618 1.28%
55 Simple USA 46,864 +15,156 710 1.52%
56 BMO Harris USA 45,656 +8,189 441 0.97%
57 RBS Citizens USA 42,831 +3,407 504 1.18%
58 PC Financial CAN 38,155 +2,553 144 0.38%
59 Standard Bank SA 37,843 +2,273 555 1.47%
60 GoBank USA 37,651 +17,789 91 0.24%
61 Huntington USA 37,439 +796 620 1.66%
62 NetSpend USA 37,332 +3,205 356 0.95%
63 AFB Ghana 36,682 +1,330 260 0.71%
64 Co-Operative Bank UK 36,481 +4,245 270 0.74%
65 Bank of the West USA 34,608 +1,427 675 1.95%
66 Bankwest AUS 33,939 +7,359 1,449 4.27%
67 SunTrust USA 33,935 +9,545 738 2.17%
68 Santander (US) USA 32,913 +8,598 619 1.88%
69 Umpqua USA 32,726 +5,212 425 1.30%
70 ING Direct CAN 31,707 +639 244 0.77%
71 Union USA 31,622 +890 672 2.13%
72 RBS UK 31,547 +2,366 228 0.72%
73 Bank of Melbourne AUS 31,355 +620 371 1.18%
74 BB&T USA 30,484 +9,942 689 2.26%
75 UBank AUS 30,412 +5,824 100 0.33%
76 Goldman Sachs USA 30,145 -2 67 0.22%
77 First Direct UK 29,163 +598 262 0.90%
78 FirstBank USA 28,031 +2,346 214 0.76%
79 National Bank of Canada CAN 26,911 +1,300 364 1.35%
80 Westpac (NZ) NZ 26,002 +730 187 0.72%
81 Iberia USA 24,552 +721 836 3.41%
82 First Financial (IN) USA 24,346 +3,264 468 1.92%
83 BNZ NZ 23,989 +2,348 113 0.47%
84 Nevada State Bank USA 22,936 -103 46 0.20%
85 Bank of Ann Arbor USA 21,974 -230 52 0.24%
86 UBS UK 21,332 +2,730 891 4.18%
87 Zions Bank USA 19,884 +1,024 73 0.37%
88 Bank of Hawaii USA 19,747 +1,424 170 0.86%
89 Arvest Bank USA 19,538 +960 70 0.36%
90 Kiwibank NZ 19,170 +1,653 114 0.59%
91 Virgin Money UK 18,513 +585 200 1.08%
92 ING Groep NL 17,949 +5,318 82 0.46%
93 First Tennessee USA 16,970 +385 286 1.69%
94 Investec SA 16,335 +388 21 0.13%
95 Popular Community Bank USA 16,324 +48 14 0.09%
96 Susquehanna Bank USA 15,611 +901 105 0.67%
97 TSB Bank NZ 15,458 +1,835 137 0.89%
98 First Security (AR) USA 15,270 +2,633 678 4.44%
99 KeyBank USA 14,892 +353 201 1.35%
100 Eastern Bank USA 14,765 +327 250 1.69%

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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