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Power 100 Social Media Rankings for Banks

The top 100 banks on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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social_media_power_100_banksThe Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

For this quarter, a score of at least 20 was required to make it onto the list of top 100 banks (an increase of +3 over the previous quarter), and a score of at least 8 for credit unions only (that’s +1 over the previous quarter).

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

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The Top Banks Using Social Media Channels

# Bank Area Total # of
Facebook
‘Likes’
Total # of
Twitter
Followers
All-Time
YouTube
Views
Power 100
Score
(Q4 2013)
1 BofA USA 1,481,401 245,207 14,439,707 2,568
2 Chase USA 3,754,905 22,276 123,247 2,564
3 Capital One USA 2,917,273 84,721 2,647,251 2,372
4 ICICI Bank IN 2,608,044 11,257 1,163,370 1,905
5 Wells Fargo USA 604,795 69,268 17,828,813 1,836
6 Citi USA 927,904 219,615 6,002,953 1,577
7 HDFC IN 1,920,504 11,622 409,799 1,432
8 Axis IN 1,926,401 9,724 1,196,610 1,421
9 GT Bank NIG 1,527,777 86,229 293,565 1,252
10 E*TRADE Bank USA 73,421 11,942 8,882,374 1,206
11 USAA USA 611,867 58,953 7,331,717 1,175
12 Credit Suisse CH 63,026 37,976 10,622,427 897
13 Scotiabank CAN 318,223 29,431 7,502,312 795
14 Barclays UK 479,668 21,541 4,032,704 706
15 Commonwealth AUS 523,860 28,985 2,542,623 688
16 IDBI IN 795,247 9,912 167,598 688
17 FNB SA 446,063 34,154 1,358,596 652
18 Natwest UK 143,594 29,401 3,583,634 506
19 HSBC UK 153,704 7,288 3,143,298 477
20 Kotak Mahindra IN 150,206 87,549 2,398,734 467
21 Standard Chartered UK 145,241 22,863 4,022,436 433
22 PNC USA 157,770 9,738 4,266,524 423
23 Goldman Sachs USA 30,147 113,026 899,859 415
24 TD Bank USA 430,424 21,811 101,354 387
25 Emirates NBD UAE 169,632  – 2,540,832 353
26 Bank of the
Philippine Islands
PHP 415,371 15,664 145,980 346
27 NAB AUS 121,267 21,336 2,459,202 336
28 Ally Bank USA 123,125 14,697 2,198,811 315
29 FirstBank NIG 282,445 26,437 50,583 287
30 Santander (UK) UK 125,990 1,537 2,229,806 258
31 United Bank for Africa NIG 327,717 4,358 65,925 239
32 ASB NZ 107,457 10,810 578,698 200
33 CIBC CAN 162,438 10,602 867,716 199
34 RBC CAN 171,671 8,123 770,271 198
35 Absa SA 150,825 12,700 457,267 188
36 Westpac AUS 111,445 19,474 580,999 179
37 ING Direct CAN 31,068 14,737 1,277,482 169
38 OCBC SG 93,182 5,582 432,050 166
39 BNZ NZ 21,641 8,657 1,731,487 165
40 US Bank USA 149,779 6,821 507,442 159
41 DBS SG 138,944 4,696 303,420 158
42 RAKBANK UAE 107,959 26,456 269,972 154
43 Nedbank SA 62,967 17,342 320,941 143
44 Capital One 360 USA 68,072 42,368 0 138
45 ANZ AUS 68,645 16,601 528,403 135
46 Fifth Third USA 42,038 5,965 1,005,714 131
47 Silicon Valley Bank USA 2,588 9,548 602,961 120
48 Virgin Money UK 17,928 16,974 754,949 116
49 Standard Bank SA 35,570 19,826 185,102 111
50 Paducah Bank USA 6,291 1,015 14,094 111

Social Media Explorer

# Bank Area Total # of
Facebook
‘Likes’
Total # of
Twitter
Followers
All-Time
YouTube
Views
Power 100
Score
(Q4 2013)
51 Simple USA 31,708 34,083 108
52 ING Vysya IN 98,510 136 5,477 99
53 Allied Irish Bank IE 25,175 16,009 500,053 99
54 SkyBank NIG 122,304 3,486 6,148 99
55 Access Bank NIG 88,463 7,772 97
56 Regions USA 57,802 9,597 242,540 96
57 BMO Harris USA 37,467 2,057 763,495 95
58 Capitec SA 96,815 8,553 32,807 92
59 ING Groep NL 12,631 9,405 641,191 88
60 First Direct UK 28,565 2,941 620,948 84
61 SunTrust USA 24,390 4,445 83,338 83
62 BBVA Compass USA 86,922 5,879 21,896 81
63 UBS UK 18,602 24,298 61,410 76
64 Bank of Montreal CAN 56,179 9,934 83,602 74
65 UBank AUS 24,588 7,397 337,653 72
66 RBS UK 29,181 4,207 394,268 69
67 Union USA 30,732 8,370 382,440 68
68 Westpac (NZ) NZ 25,272 3,447 432,032 66
69 Umpqua USA 27,514 4,116 64
70 Bank of the West USA 33,181 5,305 335,325 63
71 RBS Citizens USA 39,424 8,608 421 63
72 RaboDirect IE 9,341 10,910 282,968 54
73 Investec SA 15,947 7,639 279,593 53
74 NetSpend USA 34,127 6,738 30,087 48
75 Kiwibank NZ 17,517 5,018 286,636 47
76 Wema NIG 41,492 6,616 1,265 44
77 Co-Operative Bank UK 32,236 7,717 25,421 43
78 M&T Bank USA 50,174 3,566 42
79 Santander (US) USA 24,315 425 41
80 Huntington USA 36,643 5,168 13,687 40
81 Bankwest AUS 26,580 5,380 16,092 37
82 PC Financial CAN 35,602 3,842 35
83 Bank of Queensland AUS 6,062 2,700 318,065 34
84 Bank of Melbourne AUS 30,735 2,763 20,669 33
85 National Bank of Canada CAN 25,611 1,876 69,315 32
86 Associated Bank USA 3,145 1,515 321,912 32
87 Coutts UK 3,365 10,679 19,916 32
88 Lloyds UK 44,108 18 0 30
89 Bank of Ireland IE 4,610 4,833 67,384 28
90 Bank of Hawaii USA 18,323 4,412 11,197 28
91 Susquehanna Bank USA 14,710 1,974 43,133 28
92 Bank of Ann Arbor USA 22,204 2,484 37,564 26
93 AFB Ghana 35,352 659 25
94 Zions Bank USA 18,860 1,556 60,368 25
95 FirstBank USA 25,685 670 50,126 24
96 Arvest Bank USA 18,578 4,411 24
97 Popular Community Bank USA 16,276 5,009 4,815 22
98 Nevada State Bank USA 23,039 908 32,831 22
99 Farmers & Merchants USA 5,240 22
100 Iberia USA 23,831 451 20

Note: All data covers social media activity through October, November and December 2013.

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