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Top 100 Most Liked Banks on Facebook

The top 100 banks on Facebook ranked by total number of ‘Likes’ for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks With The Most Facebook ‘Likes’

# Name Area Facebook
Likes
New Facebook
Likes in the
Last 90 Days
Growth in
Likes in the
Last 90 Days
Engage.
Rate
1 Chase USA 3,777,613 -16,750 -0.4% 0.15%
2 Capital One USA 2,895,716 9,456 0.3% 0.38%
3 ICICI Bank IN 2,429,458 150,437 6.6% 1.06%
4 HDFC IN 1,700,106 114,652 7.2% 0.97%
5 Axis IN 1,548,773 237,132 18.1% 3.16%
6 GT Bank NIG 1,391,848 151,988 12.3% 2.21%
7 BofA USA 1,189,524 176,401 17.4% 5.72%
8 Citi USA 829,136 92,670 12.6% 6.57%
9 IDBI IN 782,797 n/a n/a 0.93%
10 Wells Fargo USA 567,778 45,707 8.8% 3.08%
11 USAA USA 566,664 n/a n/a 2.41%
12 Commonwealth AUS 494,900 51,062 11.5% 0.27%
13 FNB SA 413,773 26,520 6.8% 0.93%
14 TD Canada CAN 381,500 n/a n/a 1.14%
15 TD Bank USA 381,499 70,246 22.6% 1.14%
16 Bank of the
Philippine Islands
PHP 335,577 132,507 65.3% 3.78%
17 Barclays UK 330,130 114,571 53.2% 2.68%
18 Bank of Nova Scotia CAN 272,128 56,430 26.2% 3.49%
19 FirstBank NIG 271,546 n/a n/a 1.95%
20 United Bank for Africa NIG 188,251 120,945 179.7% 3.02%
21 PNC USA 153,579 24,491 19.0% 2.52%
22 RBC CAN 144,326 13,017 9.9% 0.50%
23 US Bank USA 142,487 41,565 41.2% 0.69%
24 Natwest UK 139,560 1.15%
25 HSBC UK 135,397 21,660 19.0% 4.20%
26 Standard Chartered UK 134,970 4,427 3.4% 0.77%
27 Absa SA 131,681 26,737 25.5% 5.87%
28 Santander UK 124,163 n/a n/a 0.08%
29 DBS SG 120,881 103,974 615.0% 13.60%
30 CIBC CAN 116,436 81,806 236.2% 8.30%
31 NAB AUS 114,186 14,700 14.8% 2.10%
32 Ally Bank USA 109,566 13,623 14.2% 1.57%
33 SkyBank NIG 99,590 n/a n/a 11.45%
34 RAKBANK UAE 94,690 n/a n/a 2.64%
35 Capitec SA 90,756 11,536 14.6% 1.64%
36 ASB NZ 87,960 18,518 26.7% 1.02%
37 Kotak Mahindra IN 84,036 20,325 31.9% 5.71%
38 ING Vysya IN 83,880 2,885 3.6% 1.41%
39 Westpac AUS 83,868 23,567 39.1% 9.66%
40 BBVA Compass USA 82,081 1,909 2.4% 2.38%
41 E*TRADE Bank USA 72,333 3,772 5.5% 0.17%
42 Investec SA 71,842 n/a n/a 2.32%
43 Capital One 360 USA 67,609 3,772 5.9% 0.38%
44 Lloyds TSB UK 65,485 278 0.4% 0.05%
45 Credit Suisse CH 59,848 2,118 3.7% 1.11%
46 ANZ AUS 52,925 11,184 26.8% 2.36%
47 Access Bank NIG 48,028 n/a n/a 0.45%
48 Bank of Montreal CAN 43,984 7,339 20.0% 3.17%
49 OCBC SG 43,647 9,335 27.2% 3.94%
50 Nedbank SA 42,221 11,370 36.9% 2.24%

Social Media Explorer

# Name Area Facebook
Likes
New Facebook
Likes in the
Last 90 Days
Growth in
Likes in the
Last 90 Days
Engage.
Rate
51 Wema NIG 39,720 471 1.2% 0.28%
52 Fifth Third USA 38,733 22,878 144.3% 4.56%
53 Huntington USA 33,129 17,338 109.8% 50.47%
54 NetSpend USA 31,578 n/a n/a 3.97%
55 Union USA 30,028 7,306 32.2% 3.41%
56 Co-Operatiive Bank UK 29,168 1,340 4.8% 0.46%
57 Goldman Sachs USA 28,711 2,397 9.1% 1.19%
58 ING Direct CAN 28,415 772 2.8% 1.30%
59 First Direct UK 28,216 517 1.9% 0.33%
60 Regions USA 27,397 4,695 20.7% 8.80%
61 RBS UK 26,293 n/a n/a 2.38%
62 Bank of the West USA 25,726 206 0.8% 0.37%
63 Bank of Melbourne AUS 25,716 866 3.5% 1.57%
64 BMO Harris USA 25,536 38 0.1% 0.47%
65 Standard Bank SA 24,864 7,805 45.8% 1.30%
66 PC Financial CAN 24,263 975 4.2% 0.40%
67 RBS Citizens USA 24,170 1,837 8.2% 0.80%
68 Citizens Bank (PA) USA 24,165 1,833 8.2% 0.76%
69 UBank AUS 23,543 1,109 4.9% 0.85%
70 SunTrust USA 23,448 699 3.1% 0.53%
71 Nevada State Bank USA 23,178 -146 -0.6% 0.09%
72 FirstBank USA 22,423 2,598 13.1% 1.47%
73 Bankwest AUS 22,408 790 3.7% 0.56%
74 Iberia USA 22,124 4,381 24.7% 5.94%
75 Umpqua USA 21,425 203 1.0% 2.36%
76 National Bank of Canada CAN 20,719 1,366 7.1% 1.92%
77 BNZ NZ 19,709 5,681 40.5% 28.39%
78 GoBank USA 19,020 n/a n/a 1.01%
79 Bank of Ann Arbor USA 17,943 -40 -0.2% 0.18%
80 Virgin Money UK 17,526 377 2.2% 0.33%
81 Zions Bank USA 17,314 1,801 11.6% 1.49%
82 Arvest Bank USA 17,287 1,217 7.6% 2.49%
83 Kiwibank NZ 16,758 721 4.5% 2.67%
84 Bank of Hawaii USA 16,532 1,544 10.3% 1.00%
85 BB&T USA 16,425 3,169 23.9% 1.69%
86 Popular Community Bank USA 16,209 2,416 17.5% 0.56%
87 First Tennessee USA 15,523 138 0.9% 0.32%
88 Allied Irish Bank IE 15,513 n/a n/a 15.34%
89 Investec SA 14,984 4,623 44.6% 3.45%
90 Eastern Bank USA 13,994 349 2.6% 1.34%
91 Heritage AUS 12,417 29 0.2% 0.88%
92 First Financial (IN) USA 12,195 n/a n/a 0.44%
93 TCF USA 11,970 367 3.2% 0.71%
94 KeyBank USA 11,801 4,351 58.4% 6.04%
95 FirstMerit USA 11,212 696 6.6% 0.96%
96 First National (WI) USA 10,959 875 8.7% 0.81%
97 First Security (AR) USA 9,722 1,433 17.3% 1.09%
98 ING Groep NL 9,685 n/a n/a 1.80%
99 Horizon Bank USA 9,210 3,311 56.1% 0.62%
100 RaboDirect IE 8,762 246 2.9% 0.52%

Note: All data covers social media activity through July, August and September 2013.

Jeffry PilcherJoin over 1,500 of the brightest minds in banking at The Financial Brand Forum 2017 for three days loaded with the big ideas, strategic insights and latest innovations that are transforming the industry today. Hurry, the countdown is on! The conference kicks off May 17th. Don't wait, register now!

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