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Power 100 Social Media Rankings for Banks

The top 100 banks on Facebook, Twitter and YouTube as ranked by their Power 100 score for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

It takes a total score of at least 26 break into the top 100 overall. This quarter, a score of at least 16 was required to make it onto the list of top 100 banks only, and a score of at least 7 for credit unions only.

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

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Social Media Explorer

The Top 100 Banks Using Social Media

# Bank Area Facebook
Likes
Twitter
Followers
YouTube
Views
Power 100
Score
1 Chase USA 3,777,613 22,192 119,282 2,578
2 Capital One USA 2,895,716 77,207 4,785,515 2,482
3 BofA USA 1,189,524 215,336 8,492,913 2,061
4 ICICI Bank IN 2,429,458 9,466 1,136,459 1,760
5 Citi USA 829,136 176,223 4,429,890 1,450
6 E*TRADE Bank USA 72,333 11,900 12,430,718 1,431
7 Wells Fargo USA 567,778 53,228 11,242,657 1,326
8 HDFC IN 1,700,106 9,138 314,202 1,204
9 Axis IN 1,548,773 2,574 1,096,430 1,200
10 GT Bank NIG 1,391,848 63,086 289,240 1,132
11 Credit Suisse CH 59,848 22,552 10,110,017 816
12 USAA USA 566,664 53,038 2,760,898 780
13 Bank of Nova Scotia CAN 272,128 26,149 6,769,093 718
14 IDBI IN 782,797 9,701 91,813 675
15 FNB SA 413,773 31,174 1,053,842 577
16 Commonwealth AUS 494,900 24,279 2,046,820 560
17 Huntington USA 33,129 4,871 11,258 458
18 Barclays UK 330,130 16,756 2,173,943 458
19 HSBC UK 135,397 5,795 3,046,910 456
20 TD Canada CAN 381,500 24,410 686,344 391
21 Natwest UK 139,560 22,582 2,372,261 387
22 PNC USA 153,579 9,105 3,656,729 382
23 TD Bank USA 381,499 20,078 94,698 347
24 Standard Chartered UK 134,970 20,896 2,777,935 330
25 Kotak Mahindra IN 84,036 55,744 1,964,236 327
26 Goldman Sachs USA 28,711 67,252 1,156,353 309
27 Bank of the Philippine Islands PHP 335,577 13,046 144,917 302
28 NAB AUS 114,186 19,018 2,077,908 298
29 FirstBank NIG 271,546 22,755 41,635 245
30 DBS SG 120,881 3,256 210,398 236
31 Santander UK 124,163 1,084 2,095,195 235
32 Westpac AUS 83,868 16,982 532,488 187
33 Absa SA 131,681 10,708 322,597 177
34 Lloyds TSB UK 65,485 18,963 664,435 173
35 CIBC CAN 116,436 7,795 325,340 162
36 RBC CAN 144,326 6,113 569,492 157
37 Ally Bank USA 109,566 13,946 143,677 154
38 US Bank USA 142,487 5,987 491,129 150
39 United Bank for Africa NIG 188,251 2,701 65,175 149
40 ING Direct CAN 28,415 13,602 1,068,905 149
41 SkyBank NIG 99,590 3,229 5,314 143
42 Capital One 360 USA 67,609 41,923 136
43 RAKBANK UAE 94,690 25,259 43,152 130
44 ASB NZ 87,960 10,174 391,717 122
45 Fifth Third USA 38,733 5,469 1,002,108 112
46 Virgin Money UK 17,526 15,813 729,270 109
47 Silicon Valley Bank USA 2,391 8,697 510,259 101
48 Standard Bank SA 24,864 17,777 201,995 97
49 Nedbank SA 42,221 14,221 88,886 95
50 BNZ NZ 19,709 93

Social Media Explorer

# Bank Area Facebook
Likes
Twitter
Followers
YouTube
Views
Power 100
Score
51 Investec SA 71,842 7,122 260,399 89
52 Capitec SA 90,756 7,494 20,697 85
53 ANZ AUS 52,925 8,411 183,471 80
54 SunTrust USA 23,448 4,269 79,411 78
55 First Direct UK 28,216 2,419 605,059 77
56 Regions USA 27,397 7,366 203,169 75
57 BBVA Compass USA 82,081 4,988 16,839 75
58 Allied Irish Bank IE 15,513 12,041 202,345 74
59 UBank AUS 23,543 7,041 324,119 69
60 ING Groep NL 9,685 8,808 637,429 69
61 Union USA 30,028 6,758 378,648 65
62 Bank of Montreal CAN 43,984 8,209 34,496 60
63 ING Vysya IN 83,880 75 5,071 58
64 RBS UK 26,293 2,702 304,595 55
65 Access Bank NIG 48,028 6,818 52
66 Investec SA 14,984 7,003 256,899 50
67 OCBC SG 43,647 1,914 90,158 50
68 NetSpend USA 31,578 6,604 29,035 48
69 BMO Harris USA 25,536 1,574 314,410 47
70 Kiwibank NZ 16,758 4,588 238,003 42
71 Bank of the West USA 25,726 1,827 235,954 42
72 Wema NIG 39,720 5,972 1,046 42
73 1st Mariner Bank USA 3,092 2,297 47,378 41
74 RaboDirect IE 8,762 5,437 265,012 41
75 RBS Citizens USA 24,170 6,672 234 39
76 Citizens Bank (PA) USA 24,165 6,672 234 39
77 Co-Operatiive Bank UK 29,168 6,781 25,014 39
78 Bank of Queensland AUS 2,936 2,368 310,906 33
79 Bankwest AUS 22,408 4,839 15,670 31
80 Coutts UK 3,110 10,077 18,135 30
81 Associated Bank USA 2,645 1,428 296,650 29
82 Bank of Melbourne AUS 25,716 2,438 16,077 29
83 Webster USA 2,265 3,428 26,951 27
84 Umpqua USA 21,425 3,887 27
85 Bank of Hawaii USA 16,532 3,918 9,187 25
86 First Hawaiian Bank USA 2,147 43 24
87 PC Financial CAN 24,263 2,220 23
88 Arvest Bank USA 17,287 4,140 22
89 Zions Bank USA 17,314 1,473 50,109 22
90 Popular Community Bank USA 16,209 4,876 4,092 22
91 National Bank of Canada CAN 20,719 1,567 13,628 22
92 Nevada State Bank USA 23,178 859 30,414 21
93 Pan American Bank USA 1,045 496 748 21
94 Bank of Ann Arbor USA 17,943 1,995 31,772 21
95 FirstBank USA 22,423 576 45,625 21
96 Iberia USA 22,124 390 20
97 GoBank USA 19,020 1,398 13,947 20
98 First Tennessee USA 15,523 1,814 22,159 18
99 Bank of Ireland IE 3,273 53,297 17
100 KeyBank USA 11,801 1,372 5,761 16

Note: All data covers social media activity through July, August and September 2013.

All content © 2017 by The Financial Brand and may not be reproduced by any means without permission.

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