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Top 100 Most Liked Credit Unions on Facebook

Here are the top 100 credit unions on Facebook ranked by their total number of ‘Likes’ for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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All but six of the top 100 credit unions come from America. Only credit unions in Canada and the UK have the Facebook muscle to match the U.S.

Among the most successful credit unions on Facebook, the median number of ‘Likes’ is roughly 4,500. Only two credit unions in the world have more than 100,000 ‘Likes’ on Facebook vs. 21 banks. Any credit union that finds more than 2,600 ‘Likes’ can land a spot on the list of “Power 100 Credit Union Facebook Likes.”

Nine credit unions lost Facebook fans in the last three months, although most only saw negligible decreases. Two, however, saw significant declines: Credit Union Australia lost 2,538 ‘Likes’ (a 3.17% drop), and Idaho Central shed 226 (nearly a 3% loss).

Social Media Explorer

Credit Unions With The Most Facebook ‘Likes’

Rank Credit Union Area Most
Facebook
Likes
New Likes
(Last 90 Days)
Growth
in Likes
(Last 90 Days)
1 Navy USA 731,758 211,137 40.55%
2 Thrivent USA 207,264 24,743 13.56%
3 Mountain America USA 93,490 13,039 16.21%
4 Credit Union Australia AUS 77,531 -2,538 -3.17%
5 America First (UT) USA 60,914 10,646 21.18%
6 The Golden 1 USA 36,870 3,498 10.48%
7 Suncoast Schools USA 28,894 4,409 18.01%
8 OnPoint USA 26,416 1,980 8.10%
9 BECU USA 16,638 745 4.69%
10 Servus CAN 16,079 3,587 28.71%
11 Scott USA 15,790 11,644 280.85%
12 Kinecta USA 15,752 8,536 118.29%
13 San Diego County USA 15,389 4,022 35.38%
14 Founders USA 14,007 1,579 12.71%
15 SchoolsFirst USA 13,512 4,021 42.37%
16 Alliant USA 12,561 -36 -0.29%
17 Travis USA 12,117 2,894 31.38%
18 Veridian USA 11,753 2,680 29.54%
19 SunState USA 11,260 1,253 12.52%
20 Nationwide Building Society UK 10,838 N/A 0.00%
21 Advantis USA 10,837 464 4.47%
22 GTE Financial USA 10,565 1,289 13.90%
23 Desert Schools USA 10,540 -22 -0.21%
24 Fairwinds USA 9,327 257 2.83%
25 Coastal USA 9,305 -57 -0.61%
26 Elevations USA 9,083 464 5.38%
27 Citizens Equity First USA 8,983 2,571 40.10%
28 Robins USA 8,835 281 3.29%
29 Michigan State University USA 8,408 742 9.68%
30 Georgia’s Own USA 8,140 6,678 456.77%
31 Coast Capital CAN 7,901 52 0.66%
32 Delta Community USA 7,627 227 3.07%
33 Bethpage USA 7,605 359 4.95%
34 Redwood USA 7,509 692 10.15%
35 Idaho Central USA 7,412 -226 -2.96%
36 Island Savings CAN 7,218 5,427 303.02%
37 Firstmark USA 7,120 4,112 136.70%
38 Pentagon USA 6,937 470 7.27%
39 Assemblies of God USA 6,623 1,918 40.77%
40 IBM SE USA 6,461 1,007 18.46%
41 Washington State Employees USA 6,223 298 5.03%
42 Numerica USA 6,177 986 18.99%
43 Utah Community USA 6,113 1 0.02%
44 Central Florida Educators USA 6,095 1,366 28.89%
45 Keesler USA 5,817 3,372 137.91%
46 Lake Michigan USA 5,668 2,815 98.67%
47 Virginia USA 5,522 138 2.56%
48 Nassau Educators USA 5,519 -48 -0.86%
49 America’s First USA 5,378 1,431 36.26%
50 Community America USA 5,336 93 1.77%
51 Spokane Teachers USA 5,217 768 17.26%
52 Grow Financial USA 5,196 143 2.83%
53 Webster First USA 5,176 290 5.94%
54 Educators (WI) USA 5,155 610 13.42%
55 Randolph-Brooks USA 5,152 471 10.06%
56 Interior Savings CAN 5,090 89 1.78%
57 Vancity CAN 5,033 348 7.43%
58 Western (CA) USA 4,902 188 3.99%
59 Educational Employees (CA) USA 4,882 202 4.32%
60 Community Choice (IA) USA 4,859 98 2.06%
61 CoastHills USA 4,729 -25 -0.53%
62 MidFlorida USA 4,538 1,577 53.26%
63 Genisys USA 4,467 1,572 54.30%
64 MAX USA 4,399 125 2.92%
65 American Heritage USA 4,385 39 0.90%
66 VyStar USA 4,383 2,239 104.43%
67 Hudson Valley USA 4,368 106 2.49%
68 TDECU USA 4,349 161 3.84%
69 Nutmeg State USA 4,311 382 9.72%
70 Altra USA 4,263 72 1.72%
71 Palmetto Citizens USA 4,245 7 0.17%
72 United Communities CAN 4,144 327 8.57%
73 Arizona Federal USA 4,085 -3 -0.07%
74 TruMark USA 4,072 4 0.10%
75 State Employees (NY) USA 3,975 133 3.46%
76 Members 1st (PA) USA 3,957 178 4.71%
77 AffinityPlus USA 3,954 624 18.74%
78 Neighbors (MO) USA 3,780 196 5.47%
79 Chartway USA 3,737 7 0.19%
80 Bellco (CO) USA 3,706 1,043 39.17%
81 Wings USA 3,690 72 1.99%
82 South Carolina USA 3,681 22 0.60%
83 Tinker USA 3,608 561 18.41%
84 Pen Air USA 3,452 57 1.68%
85 NuVision USA 3,324 130 4.07%
86 Mission USA 3,308 12 0.36%
87 Langley USA 3,266 2 0.06%
88 JSC USA 3,240 820 33.88%
89 Unitus USA 3,183 286 9.87%
90 OMNI USA 3,118 520 20.02%
91 Coastal Community and Teachers USA 3,043 416 15.84%
92 Service (NH) USA 3,024 163 5.70%
93 Charlotte Metro USA 2,939 -1 -0.03%
94 Pennsylvania State Employees USA 2,838 427 17.71%
95 E & A USA 2,829 353 14.26%
96 Workers (MA) USA 2,795 105 3.90%
97 California Coast USA 2,746 353 14.75%
98 Town & Country USA 2,689 35 1.32%
99 Community Financial (MI) USA 2,618 335 14.67%
100 First Tech USA 2,574 81 3.25%

Note: All data covers Facebook activity through April, May and June 2013.

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Comments

  1. Peter Brown says:

    The Nationwide Building Society in the UK is not a credit union.

  2. Peter, Nationwide is less of a bank than it is a credit union. All member-owned financial cooperatives are placed under the “credit union” category in the Power 100 database.

  3. FYI…Community First Credit Union of Florida has roughly 4,200 likes on Facebook and is not on the list.

  4. Roger,

    The Financial Brand makes every effort to track, monitor and collect data from as many financial institutions as possible, but we will be the first to admit the database is not all-inclusive.

    Any bank or credit union that wants to be included in the Power 100 database should submit their institution’s social media channels using this form here.

  5. Heather says:

    What is the average total engagement for these credit unions? I’m trying to determine what percentage to shoot for, and I can’t seem to find an industry average….

    Any insight you could provide would be very helpful–especially a link to an article! Thanks!

  6. Average engagement rate for all banks and credit unions in the Power 100 database is 1.25%. The median is 1.29%. If you take the median number of users “Talking About” all financial institutions in the database and divide by the median number of “Likes,” you end up with 1.49%. Of course, it’s going to be just about zero for everyone pretty soon.

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