No Traditional Tellers in This New Branch
Dort FCU’s latest branch is characterized by its warm woods and rich hues, complemented by nice lighting and a healthy application of retail graphics. The open floor plan and spacious ceiling create a pleasant, inviting feeling.
Four video tellers handle all the branch’s cash transactions. (For more on video tellers, see this article from The Financial Brand.)
A scrolling electronic display spans four remote video teller stations
that handle all the branch’s cash transactions.
Each stall includes a cable merchandising display.
A large, circular greeter/service station anchors the center of the branch.
The plasma monitor in the far-upper corner seems placed at an awkward height.
The video teller station on the right is ADA compliant.
It’s not quite a café. It’s just a basic coffee bar. The awning is a nice touch.
Notice the lifestyle merchandising in the windows, and the dimensional letters above the awning.
This article © 2012 by The Financial Brand and may not be reproduced.
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- Transactions Move to Video as Branches Go Completely Tellerless
- Reinventing ATB Financial’s Brand Through Branches
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