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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

No Traditional Tellers in This New Branch

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December 4, 2008 | Free Subscription

Dort FCU’s latest branch is characterized by its warm woods and rich hues, complemented by nice lighting and a healthy application of retail graphics. The open floor plan and spacious ceiling create a pleasant, inviting feeling.

Four video tellers handle all the branch’s cash transactions. (For more on video tellers, see this article from The Financial Brand.)

A scrolling electronic display spans four remote video teller stations
that handle all the branch’s cash transactions.
Each stall includes a cable merchandising display.

A large, circular greeter/service station anchors the center of the branch.
The plasma monitor in the far-upper corner seems placed at an awkward height.
The video teller station on the right is ADA compliant.

It’s not quite a café. It’s just a basic coffee bar. The awning is a nice touch.
Notice the lifestyle merchandising in the windows, and the dimensional letters above the awning.



This article © 2012 by The Financial Brand and may not be reproduced.

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  1. [...] there are many other credit unions besides Coastal who offer video banking, including Space Coast, Dort, First Ontario in Canada, and Mid-Hudson Valley FCU who was the first to provide 24/7 access to [...]

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