The Financial Brand Forum 2015 – Over 800 attendees. 40 speakers. 3 days of strategy sessions and how-to workshops. Only 4 weeks left!
Bancography | Branch Planning, Marketing Research, Brand Strategy

Creative Showcase: Sunlife, We Speak Human

Sunlife Financial – “KC & The Sunlife Band”


Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – “What do you expect from banks?”

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).

deutsche-bank-display

deutsche-bank-kiosk

Ally Bank – “We Speak Human”

ally-we-speak-human
So did Klaatu.

Adrenaline | Amp (Asset Management Portal)

GQB Bank

gqb-building

Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements

hsbc-e-statements

“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”

The Financial Brand Forum 2015 | April 29 – May 1 | Las Vegas

Sofia Bank – “Wealth”

sofia-bank-wealth

sofia-bank-garage

“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

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Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – “Thanks A Billion”

pen-air-thanks-a-billion

Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity

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Agency: Kleidon


EditorDon't miss The Financial Brand Forum 2015 — April 29 through May 1 at Caesars Palace Resort in Las Vegas. Join nearly 1,000 marketing and retail executives from hundreds of the most respected financial institutions on earth for three days of wall-to-wall strategy sessions, how-to workshops, insights, innovations, tips, tricks, tools and networking opportunities. Click here.

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The Financial Brand Forum 2015 | April 29 – May 1 | Las Vegas

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