Bancography | Branch Planning, Marketing Research, Brand Strategy, Products & Profitabilty

Creative Showcase: Sunlife, We Speak Human

Sunlife Financial – “KC & The Sunlife Band”


Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – “What do you expect from banks?”

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).

deutsche-bank-display

deutsche-bank-kiosk

Ally Bank – “We Speak Human”

ally-we-speak-human
So did Klaatu.

Getty Images | Content Marketing

GQB Bank

gqb-building

Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements

hsbc-e-statements

“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”

Kiosk & Display | Digital Merchandising for Financial Institutions

Sofia Bank – “Wealth”

sofia-bank-wealth

sofia-bank-garage

“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

glagow-1 glasgow3

Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – “Thanks A Billion”

pen-air-thanks-a-billion

Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity

cf-bank

Agency: Kleidon


EditorJoin hundreds of the brightest minds in banking at The Financial Brand Forum in Las Vegas on April 30 and May 1, 2015. The Forum 2015 is specifically engineered to help financial institutions tackle their biggest branding, marketing and retail challenges — two full days jam-packed with the latest ideas, insights and innovations. Highlights include keynote speaker Josh Reich from Simple, three makeovers live on stage, and the ‘Branch Experience Lab’ in the heart of the exhibit hall. Early Bird registration closes Nov. 21, so lock in your $200 savings now! www.Forum2015.com

Search For More: Creative Spotlight, , , , , , , ,

All content © 2014 by The Financial Brand and may not be reproduced by any means without permission.

CUNA | Youth Week 2014

Speak Your Mind

*

Next article recommended for you