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Creative Showcase: Sunlife, We Speak Human

Sunlife Financial – “KC & The Sunlife Band”


Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – “What do you expect from banks?”

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).

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Ally Bank – “We Speak Human”

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So did Klaatu.

Kiosk & Display | Digital Merchandising for Financial Institutions

GQB Bank

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Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements

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“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”

Kiosk & Display | Digital Merchandising for Financial Institutions

Sofia Bank – “Wealth”

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“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

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Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – “Thanks A Billion”

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Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity

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Agency: Kleidon


EditorJoin hundreds of the brightest minds in banking at The Financial Brand Forum 2015 — two full days jam-packed with the latest ideas, insights and innovations. Highlights include keynote speaker Josh Reich from Simple, three makeovers live on stage, and the ‘Branch Experience Lab’ in the heart of the exhibit hall. Click here to learn more.

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