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Creative Showcase: Sunlife, We Speak Human

Sunlife Financial – “KC & The Sunlife Band”

Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – “What do you expect from banks?”

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).



Ally Bank – “We Speak Human”

So did Klaatu.

Avoka | State of Digital Sales Report 2016

GQB Bank


Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements


“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”

Avoka | State of Digital Sales Report 2016

Sofia Bank – “Wealth”



“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

glagow-1 glasgow3

Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – “Thanks A Billion”


Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity


Agency: Kleidon

Jeffry PilcherDon't miss The Financial Brand Forum, the biggest conference in the world for senior-level marketing execs in the banking industry.

Banks and credit unions that register now will save $450.00 per person and pay nothing until January 2017! Bonus: Register today, and you'll get two free half-day workshops. But hurry, this offer ends soon!

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