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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Women vs. Men: Two Different Perspectives on Money

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July 23, 2009 | Free Subscription

51% of women said they have a handle on their cash flow so they spend less than they make each month compared to 71% of men

36% of women say they regularly pay off their credit card bills each month vs. 61% of men

90% saying they pay their bills on time each month, vs. 74% of women

34% of women have an emergency fund to pay bills for a few months compared to 53% of men.

level of discomfort over non-mortgage debt with 32% of women saying they are uncomfortable vs. 35% of men

73% saying they have a general knowledge of stocks, bonds and mutual funds compared to 40% of women.

24% of women say they feel confident that their investments are allocated appropriately vs. 40% of men.



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Comments (6)

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  1. Mary Arnold says:

    Interesting, when we hear that women–younger ones, anyway–are some of the best targets for financial institution marketing messages. I thought it was because they are making the decisions. Is it, instead, because they have so much to learn?

  2. [...] to a questionnaire which were gathered to show how men and women view their personal finances. This particular survey reveals how men seem to be much more comfortable and confident about money than women are. Image [...]

  3. Jimmee says:

    Whether the men score better than the women is a moot point.
    The dismal fact is that all of the percentages are low.
    The handling of money should be taught early and effectively.
    There are too many “financial predators” lurking in our society.

  4. [...] the other hand, a study done by Financial Finesse and used by The Financial Brand, revealed that men are perhaps more financially prudent. For instance, the survey with 3,000 [...]

  5. Credit Girl says:

    Here’s another comparison chart to give you a little more statistical data. I think it provides a good supplement. I was especially shocked by the differences between men and women’s salaries.
    http://www.gobankingrates.com/savings-account/men-vs-women-infographic/

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