The ‘Colorful Solutions’ of Norway Business Banking
Norway Savings Bank has created a series of “colorful” broadcast and print advertising targeted at Norway’s small business customer base. The ad campaign includes six television and corresponding six print ads with a platform of “Colorful Solutions.”
“Each small business chosen to be profiled was represented as a different color in the colorful solutions concept,” said Leslie Evans, of Leslie Evan Design Associates, the agency that produced the work.
Print ads are running in regional magazine and the television spots are also appearing regionally.
Based in Maine, Norway Savings Bank has just under $1 billion in assets.
Annual Report
Cover (above) and inside pages (below) that provide more insight into the bank’s “Colorful Solutions” ad strategy.
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- Hello. I’m the New ASB
- Credit Union Ads Admit Two-Pronged Truths
- Bank Bashing Ads Tell People What They Don’t Get
- ANZ Promises It Isn’t Rude and Cranky
Leslie Evan has done a great job building a brand platform for Norway Savings. As a Mainer, I’ve had the opportunity to see the work in the marketplace – and it has evolved nicely. They now have a distinct voice and POV, expressed through a consistant creative approach. A small bank among many, they have clearly set themselves apart by following the advice of their agency. Congrats.
Thanks for the observation and comment Jeffrey.