June 23, 2009

In TFCU’s summer promotion, Get Going, the credit union is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card. The campaign is built around a push on toy loans, including auto, boat, RV and motorcycle loans.

One really interesting aspect of this promotion is the “It’s On Us” perks TFCU surprises people with. The credit union’s business development rep pre-pays $200-$300 for coffees at local cafés or fountain drinks at Sonic Drive Thrus near TFUC branches. Customers making purchases at peak times are told, “Oh, it’s covered” while the clerk hands them an “It’s On Us” card with TFCU messaging (see below).

The promotion kicked off with a live radio remote broadcast at one of TFCU’s branches. The radio station hosting the even had pizza, music and other activities.

This is the second summer Tinker Federal Credit Union has done the Get Going promotion.

The promotion runs May 1 through June 30. Anyone 18 or older can register.

TFCU, based in Oklahoma, has around $1.9 billion in assets and over 200,000 members.

Tip of the Hat: To Third Degree Advertising, for developing a multi-channel, integrated marketing campaign with special attention to the creative details.

“It’s On Us” Cards

TFCU often uses to reach non-members in close proximity to the branches at coffee shops or Sonic drive-thrus, surprising customers by having prepaid for their drinks. The piece is a little bigger than a coaster and made from really thick cardstock.

In-Branch Merchandising

Most of the TFCU branches are able to display a real scooter.
Notice the high-quality, freestanding retail display.

Chrome & Metal Extensions

The scooter rear-view mirror extensions are made from real metal bars that reflect the sun when you drive by.

Floor Clings

Placed in the entry ways and near teller areas.

Window Graphics

TFCU commissioned some whimsical window paintings for their front doors in the spirit of the scooter promo.

Previous related stories from The Financial Brand:

• Economy driving credit union promo
• Barclays has fun with ‘Water Slides’
• Bank woos small businesses with free marketing
• Beneficial ads push 3rd-party spending analyzer

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Tags: billboards, merchandising, TFCU, Third Degree Advertising, Tinker

Filed under: Advertising