Datahead: Research from Around the Financial Industry

Percentage of consumers who have heard something
from the financial industry but felt more negative.
– Edstrom Worldwide

Percentage of consumers who have heard something
from the financial industry but felt more positive.
– Edstrom Worldwide

Percentage of consumers who have received
no direct communications from anyone in the
financial industry about the financial crisis.
– Edstrom Worldwide

Percentage of those who feel fully confident in banks,
down from 31% who reported full confidence in 2006.
– Edstrom Worldwide

Percentage of people who are
less likely to trust their bank.
– Siegal+Gale

Percentage of those who think banks are using
TARP money to pay salaries and executive bonuses.
27% think the banks are just holding on to it.
– Edstrom Worldwide

4 in 10 Americans believe the current economic climate will force
them to retire up to 10 years later than originally expected…or not at all.
– ING Direct

The percentage of disposable income Americans socked away
in January, the highest personal savings rate in 14 years.
– Commerce Department

Percentage of Americans who expect to receive a federal
tax refund for 2008 but will be saving it, investing it
or using it to pay off debt instead of spending it.
– ING Direct

Percentage of those applying for mortgages
that were not rejected by any mortgage company.
– Greater Nashville Association of Realtors

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