Umpqua Bank’s Branch of the Future
The much-admired Umpqua Bank has created this fascinating video depicting one possible vision of the (very near?) future of financial services. Take a look:
What’s particularly interesting about the video is the absence of narration. It gives the viewer credit, and lets us fill in any missing pieces with our imagination. The video engages you by making you think, “What is she doing?”
Everything the video depicts doesn’t require some far-fetched technology that’s yet to be invented. Everything shown utilizes stuff that’s available today.
Very imaginative. Very cool. Very plausible. In fact (considering Umpqua’s history of innovation), it’s something we’ll likely see very soon.
Production Note: The video is a digital composite using footage shot in Umpqua’s flagship prototype in Portland’s Pearl District. If you think their “branch of the future” looks cool, that’s because their starting point — the real branch that they’ve already developed — is already cool. They don’t have a long way to go to realize their vision.
Tip of the hat to Ray Davis, CEO of Umpqua Bank, for having the unique combination of courage, commitment and capital to pull off some of the most exciting things happening in the financial industry. Brilliant innovations don’t require explanation.
Source: Banktastic.com
This article © 2012 by The Financial Brand and may not be reproduced.
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The video is slick…it was produced by Microsoft and shown by Ray Davis during his keynote at BAI’s Retail Delivery Conference in Nov 2006. I still remember it well, because I felt at the time, and still do, that the entire premise, a woman who takes a $40 cab ride to go to the bank branch to electronically sign her mortgage docs, is ridiculous. Why wouldn’t that be handled online, over the phone, or even by the loan officer stopping by the woman’s place of work or home?
Here’s my original rant: http://www.netbanker.com/2006/12/who-cares-bank-branch-experience.html