February 10, 2009

Using motion tracking, pedestrians can interact with the display, signaling birds to come flying in and drop coins, grow plants, create wind to blow the plants around and spray pollen, etc. The display is also time-reactive, automatically changing themes depending on the time of day.

This interactive display (video) for Citizens Bank
will go in branches in major cities across the U.S.

Nine colors of cut vinyl on glass.

Agency: Arnold • Interactive Design: Memo.tv
Photos: Habbyshaw, GraphicInstaller, Vanderlin

Share

---

Previous related stories from The Financial Brand:

• BofA has 6 (six!) brand heritage museums
• An interactive virtural tour of BankWest’s cool branches
• Creative Showcase: Branches, branches, branches!!
• Is it a branch? Or a store? It’s Deutsche Bank’s Q110

SPONSORED MESSAGE: Is your bank or credit union ready to go green with its branches? Watch this free webinar playback, “Green Is The New Black,” where the branch-building experts at Momentum outline the strategy, rationale, challenges, advantages and ROI of eco-friendly financial facilities. WATCH NOW