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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Greeter is center stage in new branch’s open floor plan

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March 24, 2008 | Free Subscription

The latest branch for Delta Community Credit Union, its tenth, features an open floor plan starring a greeter station in the middle of all the action. The branch’s operational model is similar to the one used in many Bank of America locations.

Delta Community 10th branch

The credit union will occupy 10,000 of the building’s 100,000 square feet and lease another 80,000 as medical offices. A 10,000-square-foot atrium in the middle of the building connects the credit union with a restaurant and medical offices.

Delta Community CU logoOther features of the branch include:

  • High, sweeping ceilings
  • Few enclosed offices
  • Floor-to-ceiling windows
  • Lots of white space with bursts of bold retail graphics
  • 4 drive-through lanes

Occupancy in the three-story building is expected in May 2008.

Delta Community is the largest credit union in Georgia, with more than 166,000 members and more than $2.5 billion in assets. The credit union just recently completed a rebranding effort (previous coverage from The Financial Brand here).

Level5, also based in Georgia, was the design-build firm on the project.



This article © 2012 by The Financial Brand and may not be reproduced.

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