Learn new ways to build your brand, increase loan volume and grow new accounts at The Financial Brand Forum 2015 – only 8 weeks to go!
Bancography | Branch Planning, Marketing Research, Brand Strategy

Consumers Threaten to Switch Banks Over Phishing Scams

71% of U.S. adults would be at least somewhat likely to switch to a different bank if they became a victim of online banking fraud at their current bank.

According to poll from Entersekt, 85% of U.S. adults with banking accounts are at least somewhat concerned about online banking fraud. Such fraud includes phishing, malware, man-in-the-browser and brute force attacks.

According to the poll, almost six in ten (58%) U.S. adults would be at least somewhat willing to take an active role in securing their online banking transactions if this meant using their mobile phones to authenticate activities, such as purchases, logins, transfers or bill payments.

This survey was conducted online within the United States by Harris Interactive on behalf of Entersekt from May 14-16, 2013 among 2,052 U.S. adults ages 18 and older.


EditorDon't miss The Financial Brand Forum 2015 — April 29 through May 1 at Caesars Palace Resort in Las Vegas. Join nearly 1,000 marketing and retail executives from hundreds of the most respected financial institutions on earth for three days of wall-to-wall strategy sessions, how-two workshops, insights, innovations, tips, tricks, tools and networking opportunities. Click here.

Search For More: News,

All content © 2015 by The Financial Brand and may not be reproduced by any means without permission.

The Financial Brand Forum 2015 | April 29 – May 1 | Las Vegas

Speak Your Mind

*