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Harland Clarke | Acquisition and Retention Marketing

Consumers Threaten to Switch Banks Over Phishing Scams

71% of U.S. adults would be at least somewhat likely to switch to a different bank if they became a victim of online banking fraud at their current bank.

According to poll from Entersekt, 85% of U.S. adults with banking accounts are at least somewhat concerned about online banking fraud. Such fraud includes phishing, malware, man-in-the-browser and brute force attacks.

According to the poll, almost six in ten (58%) U.S. adults would be at least somewhat willing to take an active role in securing their online banking transactions if this meant using their mobile phones to authenticate activities, such as purchases, logins, transfers or bill payments.

This survey was conducted online within the United States by Harris Interactive on behalf of Entersekt from May 14-16, 2013 among 2,052 U.S. adults ages 18 and older.

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