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50 Of The Most Spectacular Website Designs In Banking

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Subscribe TodayHere are 50 of the most visually stunning websites from banks, credit unions and other financial institutions around the globe. These look nothing like the bank websites of yesteryear.

The new design aesthetic emerging in banking is one mirroring other consumer retail sectors. Thanks to faster internet speeds, it’s now possible to use huge pictures and sprawling backgrounds to create a visual drama unimaginable just a few moons ago.

#1 – SalemFive Bank


#2 – Johnson Bank


#3 – ASB Bank


CO-OP Financial | eBook: Payments Disruptors, Innovations & Trends

#4 – Logix Federal Credit Union


#5 – Bank Simple


#6 – South Valley Bank


#7 – PNC Virtual Wallet


Citrix | Financial Services IT Solutions

#8 – Standard Chartered Bank


#9 – Silicon Valley Bank


#10 – USAA


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Digital Banking Report | 2017 Marketing Trends


  1. Great array of web sites… refreshing, clean, fun, smart, saavy, hip…

    With the notion of a holistic brand experience…and convergent brand channels… it would be great to see if and how these institutions have made a connection between their virtual brand experience and their bricks and mortar experience. I realize some don’t have bricks and mortar.

  2. Great question Brett. It would be a big disappointment if you walked into a branch for any of these 50 institutions and it looked like the same old typical, traditional, functional bank space.

  3. Interesting list of finance websites!

    I think OCBC Bank’s website (not just FRANK) should have been on this list as well, I find their products nicely structured and pages easy to understand.

  4. Some great websites here. Love SimpleBank, I think it should be a bit higher ranking. Standard Chartered would rate even better if you included their new country websites which are breaking new ground in terms of truly responsive design, such as — most of these sites are clean, but look like cr@p on mobiles. Btw, it’s easier to design for limited offerings. Things get complex when Simple had to launch tailored offerings for corporates, small businesses, etc.

  5. Please leave links to any websites you think should have been included in this list. Many banks maintain multiple websites — personal banking, business banking, private banking, a corporate website vs. one for the bank, and different websites for different countries. Thank you.

  6. David Brear says:

    I think although interestingly designed most of the examples above are on the wrong side of the balancing act between Functional and Fancy….

    Banking and Financial Services websites generally dont need to be boring but given their broad demographical appeal, that they are working to service numerous product and service sets and that they are equally talking to existing and potential customers the clarity that single line product websites can bring just doesnt cut it for the business functionality required.

    Lots of the websites in this listing could dramatically improve their web experience and business performance by being slightly less fancy and becoming a little more functional.

    Realistically in my experience working within digital FS now for ten years id say out of the top 10 only 8 and 9 would be something that i would consider for a bank i would be working with.

  7. David, that’s why the list is labeled as “most visually spectacular,” not “50 of the Most Functional” or “50 of the Best” websites.

  8. David Brear says:

    Sure but i would suggest that “mirroring other consumer retail sectors” isnt the most practical endeavours for FS clients trying to balance bigger bases and with much more complexity around their products and services. Always nice to have some nice pictures though.

    Additionally i dont think “faster internet speeds” has been an enabler of this and that we are seeing people doing it because of this more that it hasnt been used before mainly due to the complexity of the site and its practicality.

    Be interested to see the 50 best websites when you guys get round to it.

  9. Having looked at some 5,000+ bank and credit union websites in the last couple years, The Financial Brand is comfortable saying that the UX offered by most in this list surpasses what you’ll find at 95% of financial institutions today. Take these two billion-dollar credit unions, for instance:

  10. Great list of sites. As a vendor trying to further the cause of online experience, we greatly appreciate Financial Brand’s commitment to design and experience. You are a great reference for us and our clients.

  11. 1st United Services Credit Union just launched a new website, which I think could be a part of this list. Operating Engineers also has a great website.

  12. How did we get missed?!?!?

  13. — humanizes the banking and digital experience with a strong UX approach.

  14. Please note: This is not a list of “The 50 Best Websites,” nor is it even a list of “The 50 Most Attractive Websites.” This list is simply “50 of the best looking websites” seen by The Financial Brand in the last year. Please keep in mind that there are 15,000 retail financial institutions in the US alone, and the US is just one of the 15 or so English-speaking countries covered by The Financial Brand — lots of websites seen, but impossible to see them all.

    If anyone feels like they were overlooked, left out, slighted or snubbed, it was not intentional.

  15. Joanna R. says:

    Thank you for the nice array of sites. I was surprised that you did not select as it is cleaner than many that you chose.

  16. As I explained in my last comment, this is not a comprehensive, all-encompassing list. The first time I ever saw FHB’s website was Tuesday March 12, 2013 after someone submitted FHB to the “Top 100” social media list — one day after this list was published. The URL for FHB’s website is bookmarked, and the next time a list comes out FHB will be on it.

  17. Alexey Bokov says:

    This is rather a list of 50 best login pages. Suspect most of those look dull and boring AFTER one logs in.

  18. Excellent observation Alexey. Very true. Many financial institutions are able to control the visual aesthetic on their public-facing marketing site, but not able to shape the UX within the online banking side (dictated by the constraints of the online banking provider).

    What a disappointment it would be to see the standard, boring online banking layout after being presented with such a tantalizing visual feast…

  19. Great list with some stunning use of imagery.

    An interesting followup would be the top 50 “responsive” or “adaptive” site designs in the financial space. I’d recommend ours:

  20. Harry Davies says:

    Thanks for the list. Very useful. I would have added and to the list also.

  21. No complaints from me. Great list. Reminds me of what Frost does with theirs, although they make it more customer-centric by posting a new photo taken by a customer every day.

  22. Wow. Hadn’t seen Frost Bank’s website in a while, but it is remarkable. They should be on the list — definitely next time.

  23. Thank you for developing this list.

    The agency EXTRACTABLE was responsible for the Logix Federal Credit Union Site:

    A full case study can be seen here that includes results achieved :

  24. I would be interested to know how many from the list above have iPad apps?

    The reason I ask is because, in our recent Tablet Banking market review, we found that banks are now much more succesfully using the visualisation opportunities aforded by the Apple device than they were before- whilst still retaining the functionality that David Brear reminds us we need.

    Certainly we are excited about what we see as the positive impact of tablet Computers on the banking experience.

  25. Hi Mark. “Tablet App” is outdated thinking. Any good web based presence should be responsive these days. Standard Chartered’s country websites with India being the first — — are already responsive, which means they take the shape of a mobile phone, a tablet, or a computer, or a large iMac or TV screen. That should be your question, not about tablet apps.

  26. PK,

    We’ve written about responsive web design here at The Financial Brand. Indeed Mark works at the very same firm who penned the article.

  27. How about Fresh design, captivating visuals and it’s all designed and written from a consumer’s perspective.

  28. Great list – thanks for highlighting that beautiful design can (and should) be incorporated across industries.

  29. Jason Kincy says:

    How many of these sites (or bank sites in general) are currently done with responsive design? Any idea on how pervasive that approach has become in banking?

    Thoughts on the importance of desktop > tablet > mobile responsive design?

  30. Good question Jason. Most sites were tested for responsive design, but it was really uncommon — maybe 1 in 20?

    The strategic question isn’t whether or not your site should or should not have “responsive design.” The big question is, “How does your site look and work on [device X]?” For instance, The Financial Brand does not have a responsive design, but the site looks/works pretty darn good on a tablet. Honestly, responsive design woudn’t even work for The Financial Brand, since ads would be clipped out. More importantly, practically no one looks at The Financial Brand on an iPhone, because (1) most readers hit the site while at work from their desk, and (2) the articles are so long, few people feel like reading them on an iPhone.

    Cost is a big question. I’m not sure how much it costs to take a website and make it responsive. For instance, say you like the look of your website today and would prefer to make no substantive changes — that’s as cheap as it’s going to ever get. How much would that be? If it’s not a lot, then heck… go for it. But if it costs a significant amount of money, then it’s going to be tougher to justify unless (a) the website is overdue for a total makeover/redesign anyway, (b) the website looks like poop on mobile devices, (c) you have plans to deliver unique experiences specific to each device (e.g., tablets = more PFM, phones = more transactional activities), or (d) all the above.

    In other words, the more expensive it is, the more badly you should need it. But I’ve heard nothing from anyone anywhere about the costs of responsive design. It could cost $500, $5,000 or $50,000.

  31. Here’s an article on responsive web design in the CU Times.

  32. These frontpages have big graphics and a login button. What is so spectacular about that? And you cant tell us that the whole site has spectacular design just by looking at the startpage.
    Why cant we see the rest of the sites? THAT would have been interesting to see.

  33. Paal,

    This is a collection of visually spectacular websites, not a list of interesting features and amazing UX. It’s a beauty contest. If makes you feel any better, change the headline to “50 of the Most Visually Spectacular Website Homepages.

  34. I understand the concept of visually spectacular. I have never mentioned UX design or features. My point was that I don’t find these FrontPages very visually spectacular. And I really would have liked to see inside the bank website, after you log in, to see the rest of the visually spectacular site, not just the frontpage of the bank.

  35. Sorry Paal, this is the best banking has to offer.

  36. I find that list very interesting, especially PNC Virtual Wallet and Bank simple for their responsive layout. Maybe worth looking too is Fidor Bank – Banking with friends – from Germany …

  37. Fidor German bank doesn’t even have a mobile friendly website. It’s 2013. It shouldn’t be in a list of top design banks. As for first bank in uk, having customers post their own pics is not customer centric.

  38. Fidor isn’t open for consideration because the bank conducts its marketing (including the website) in German. The Financial Brand covers only banks and credit unions who conduct their marketing in English. This usually means financial institutions in the U.S., Canada, UK, Australia, New Zealand, Ireland, South Africa, India and some banks in the ASPAC area (Singapore, Philippines, etc.).

  39. You will never see your site on every device – responsive isn’t right for every site but for many it ensures your users will get the best experience on the device they have. Viewing Financial Brand on mobile is difficult because there’s no mobile friendly version (perhaps why not many people do it). It is possible to make a good responsive site that features long articles – BBC and The Guardian are both doing this (or in the process of moving towards it) very successfully. It’s a myth that people won’t want to read long articles on mobile simply because they are long. Generally speaking people want to do everything they can on all the devices they have – it’s context that matters. They may not want to read industry articles on mobile because when they access the site it’s only ever at work but will happily read a long article from The Guardian on their iPhone while getting a train home.

    This is a nice list of financial sites that are trying to break away and look different (and lots of them offer good experiences too). I agree with David though that appearances are deceiving and a lot of them have strayed too far from their functional aims. I’m not sure banking users want ‘sprawling backgrounds’ and ‘visual drama’. The South Valley bank has a picture of a mountain and a welcome message from the CEO on the homepage! Spectacular and terrible 🙂

  40. This isn’t a collection of website designs that should or should not be emulated. These websites may or may not offer a solid UX. These websites may or may not be architecturally well-constructed.

    This is simply a collection of pretty websites. They look nice, different. That’s it.

  41. Having just entered the banking website design world a short time ago, these sites are a welcomed addition to the market. It’s unfortunate to see how many outdated and poorly designed banking sites are out there.

    I enjoyed looking through these and seeing what others are doing to make these sites more lively and modern… plus it gives some interesting ideas and approaches to some of the bland workflows that most banking sites require.

  42. These are a great collection of sites here. Some of the images in some of them take away from what they actually do. They are very distracting and it doesn’t give the feel of a bank. But they are very well done! Thanks for the post!

  43. These websites are extremely visually appealing. Banks are starting to recognize that they can have a very visually attractive website, and not lose any functionality, or UX. Good web design firms that specialize with FIs, especially those that regularly create custom designs, can customize the core banking portions of the websites to match the look and feel of the rest of your website, and they should be able to give you a very accurate idea of the cost of integrating responsive design into your site, also.

  44. At Intuitive Company, we are firm believers that “experience equals brand and brand equals experience.” We create usable and award-winning user experiences across all device types – from smartphones, tablets, E-readers to traditional desktops. We design user experiences across all industries nationwide, with a niche in financial services and banking and the user is always at the center of everything that we create. We also believe that the mantra “Pretty is pretty useless without functionality” holds true for any digital experience, especially an experience for banking or financial service customers. Our main focus when we design user interfaces is to make the experience functional, usable, efficient and enjoyable, as well as visually appealing, but not JUST visually appealing.

    As a user-centered design firm, we instill the voice of the customer as often as possible to inform the design of the experience. This insures that the design is functional. When we actually sit down with a user and have them perform a banking task on a platform we’ve created, the feedback that we receive is amazing. There are many factors that go into the creation of a usable digital experience and though visual branding is important, it is not the only thing that is required for the platform to be great. If the end-user cannot perform their task or are unable to navigate the site, they likely won’t come back; that means that we would have failed at our most basic goal. A failed product and an unhappy user will certainly have a negative effect on a company’s brand, especially if you believe “experience equals brand and brand equals experience,” as we do.

    My advice when trying to deliver a “spectacular” website is to start by talking to the end-users. What are their needs? How does their mind think when performing a like application? How do they approach necessary tasks in real life? For example, in banking, how do they transfer money between accounts? What are the words that they use when describing the activity? Design with simplification and usability as the first goal. Get that right before looking to apply a style or feel to enhance the usability. Don’t introduce images because of a recent trend, especially if they don’t enhance usability. Make sure that users can always complete the task at-hand with minimal questions and frustrations and your website’s experience will be spectacular for both your users and your business.

  45. Ed Pereira says:

    One website to perhaps consider in the next revew: BTMU in the Americas.

    Thank you.

  46. The Bank of Santa Barbara should definitely be on this list…gorgeous site for banking.

  47. This is simply a collection of pretty websites. They look nice, different. That’s it.

    [Editor’s Note: This has been pointed out in the comments about a dozen times already, including three times by me now. Yes, these are pretty websites. No, UX, features, architecture, etc., were not considered in this list. But if anyone wants to pull together a list of 50 banking websites you think meet your criteria — whatever that may be — we’ll be happy to publish it here at The Financial Brand.]

  48. Nice list. I wonder if the trend of big, visually appealing pictures will continue to the next year. I suppose that banks run some web analytics metrics to test their new designs, so we will see for several months if they hit their benchmarks or not…

    Personally, I like most of this designs. They certainly attract the eye 🙂

  49. Hello,

    Great list, but it would be even better if you would list the agencies that design/developed these websites. We are actually looking for a complete redesign and we are specifically targeting banking experts… Could you help?

  50. Sonia,

    Take a look at The Financial Brand’s vendor directory.

  51. Hadn’t seen Frost Bank’s website in a while, but it is remarkable. They should be on the list

  52. Frost is on the additional follow-up list here: “30 More Gorgeous (and Simple) Banking Websites”

  53. i loved the johnson bank website..Its so simple and pleasing to the eye.. wonderful concept as well.. standard chartered UI is very nice as well..

  54. Another website that is worth checking out that is visually stunning is

  55. Nice one Tyson. Thanks for the tip.

  56. Here is one from Commercial Bank of California that I think you will like:

    *Segmented customer base
    *Solutions focused
    *Lots of calls to action
    * Decent Ux

  57. Nice list. I wonder if the trend of big, visually appealing pictures will continue to the next year.

  58. Please look at this page od moven bank: In my opinion noteworthy

  59. South Valley is my favourite one. This website you can easily remember by its great green insland. This is like oasis of peace and comfort. This photo definitely tells me much more than other websites listed in here.

  60. Polish bank’s websites are visually nice. I think some of them can interest you, for example or


  61. Macey Krabapple says:

    The most modern site in finance that I´ve seen thus far has been – its responsive design that encourages visitors to drag and explore in an innovative way.

  62. Hi,

    Thank you for your list. I am designer. In my country you could check bank Millennium website.

    Best Regards,

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