Students Help Credit Union Name School Branch
A high school sophomore won a $50 prize for coming up with the new name for the St. Vrain Valley Credit Union’s student-run branch at a local high school.
In this article, the winning student said she thought a long time about a name and eventually imagined that “all the students are little eaglets coming to their mom for money all the time.” In her school setting, the credit union branch serves the same purpose as the mom, she said, so she came up with the Falcons Nest.
The new name was unveiled as part of the 10th anniversary celebration of the high school branch.
Takeaway: It’s always great to have members participate and contribute to their credit unions, especially Gen-Y. Look for opportunities to engage your constituencies. They appreciate being given a voice on topics like branch names and which charitable organizations you support.
This article © 2012 by The Financial Brand and may not be reproduced.
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