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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Canadian CU pays $1.62 million to name arena

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September 22, 2007 | Free Subscription

Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good news: That’s only $1.45 million or so in U.S. dollars.)

It’s unclear if the deal will be evenly divided into 10 annual payments of $162,000, or if there were any additional promotional opportunities afforded to the credit union in exchange for its sponsorship.

The credit union has over $570 million in assets, making it one of the top 30 biggest credit unions in Canada.



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