Canadian CU pays $1.62 million to name arena
September 22, 2007 | Subscribe Free
Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good news: That’s only $1.45 million or so in U.S. dollars.)
It’s unclear if the deal will be evenly divided into 10 annual payments of $162,000, or if there were any additional promotional opportunities afforded to the credit union in exchange for its sponsorship.
The credit union has over $570 million in assets, making it one of the top 30 biggest credit unions in Canada.
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
- Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’
- A Smarter Way to Drive Auto Loans
- Bank Gives Free Mercedes Benz For $1 Million Deposit
