Unlocking Digital Acquisition: A Bank’s Journey to Become Digital-First

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On-Demand Webinar

Banks are still using traditional channels for lead generation. Consumers on the other hand, have increasingly moved online. This webinar explores the pivotal transformation of a mid-sized bank from a largely offline sales organization to a digital-first one.

In this fireside chat, Yvonne Ziomecki-Fisher, Executive Vice President, Marketing & Sales at HomeEquity Bank joins Vish Sastry, CEO of iQuanti to cover a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures and forging strategic partnerships, to assembling the right team and articulating a compelling vision to the board.

Key Takeaways:

  • Digital marketing strategies
  • Team structures, skillsets and strategic partnerships
  • Data, metrics, measurement, analytics foundations
  • Getting on-board / investor support on vision and direction

Watch now by completing the registration form.

SPONSORED BY: “iQuanti

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