In the Digital Age, a bank or credit union with an old, dated brand identity can’t compete. You can’t convince anyone your institution is tech savvy if your brand image screams “1980s.” Consumers today want to do business with financial institutions that are hip and innovative — banking providers that aren’t stuffy and traditional. You can leverage your brand identity to convince consumers that banking doesn’t have to be a boring chore.
Make no mistake: your financial institution’s brand identity is one of the most powerful (if not subtle) weapons in your marketing arsenal. Do not underestimate the impact your brand identity has — whether positive or negative — on people’s perceptions… and your bottom line.
Read More:
- 9 More Beautiful Integrated Brand Identities from Retail Banks
- 10 Branches Designed To Wow The Digital Banking Consumer
- 11 Tips For Building A World-Class Brand Identity
- How To: Brand Books For Retail Financial Institutions
Natwest Bank
Design Firm: Futurebrand (London)
Addiko Bank
Design Firm: Prophet (London, Berlin, Hong Kong)
IDFC Bank
Bank of Hope
Design Firm: Landor
Lloyds Bank
The Financial Brand Forum Kicks Off May 20th
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
Send the Right Offers to the Right Consumers
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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Tangerine
Design Firm: Concrete (Canada)
Mastercard
Design Firm: Pentagram (New York)
Popular Bank
Design Firm: Brand Union (Madrid)
Bank Australia
Design Firm: Tank (Melbourne, Australia)