Bancography | Branch Planning, Marketing Research, Brand Strategy, Products & Profitabilty

Frost Bank: One of the Most Beautiful Brand Identities in the Banking World

The Financial Brand has admired Frost Bank for many years. They have one of the most clean, consistent, creative brand identities in the financial industry. Their style, design and message is both visually appetizing and localized for relevance while oozing Texas flair. Enjoy this huge visual showcase of the Frost Bank brand — a gallery with over 17 ads, photos and videos.

Subscribe TodayTip of the Hat: To ad agency McGarrah Jessee, who has consistently produced some amazing work for Frost Bank since the late 90s. Frost Bank has stuck with their agency for nearly 15 years, which is almost unheard of in either industry — advertising or banking. It’s a testament to what can be achieved when a financial institution (1) maintains brand clarity and (2) works with their agency as a true partner, (3) for as long as Frost has. It’s been a team effort over the long term, and the results speak for themselves.

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Website

Back in October 2013, The Financial Brand singled Frost Bank’s website out as one of the simple — yet visually luscious — in the banking industry. Every day, the homepage rotates in a new gorgeous photo celebrating Texas. The photos are all shot and submitted by Frost customers.

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Kiosk & Display | Digital Merchandising for Financial Institutions

Mobile Banking App

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Debit/ATM Cards

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Bank Print Advertising

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Kiosk & Display | Digital Merchandising for Financial Institutions

Brochures

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Gift Tags

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Frost ‘Revealing Character’ Book

Revealing Character is a celebration of the honesty, humility, loyalty and determination forged by 19th Century Texas cowboys. Believing in these values, Frost commissioned Texas photographer Robb Kendrick to document today’s working cowboys in a collection of authentic tintype photographs.

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Register now! Early bird discount expires soon…

TV Commercials


Frost Bank – Texans First


Frost Bank – Guitar Solo

 


Frost Bank – Flag Bummer

 

Frost’s Little Black Book

The Financial Brand has written about this unique manifesto before — a positioning statement in a slick package for consumers. They also distilled their value system down to a cocktail napkin, “What Frost Believes.”

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Getty Images | Content Marketing

Online Advertising

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Lobby Posters

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Moolah Gift Card

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All content © 2014 by The Financial Brand and may not be reproduced by any means without permission.

CUNA | Youth Week 2014

Comments

  1. This is a really awesome post. Thank you for sharing. I would like to give a big awesome virtual hug to Frost Bank & McGarrah Jessee. When two companies have great synergy and even better depth and design taste, great things are created.

    This is a classy, iconic, and branding at it’s deepest level. Keep up the great work!

  2. brian brooker says:

    Always clean. Always tasty. A great agency-client partnership inevitably leads to great work.

  3. David Fowler says:

    Shockingly appropriate, beautifully written and designed. Frost and McGarrah Jessee had a lot of guts to pull this work off. But then, that’s the way you do it in Texas, right?

  4. They are a great bank and have done a marvelous job over the years separting themselves from the rest. One of my favorite Frost ads is “If Texas was it’s own country…we be their bank!” Congrats to Frost & McGarrah for a successful partnership.
    GO SPURS GO!!

  5. Even as a CUer I’ve always been fascinated with Frost’s brand. Plus having lived in Austin for the past 20 years, I’ve seen their brand get stronger and stronger over time. Good on them and McGarrah for a partnership to emulate.

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