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The Financial Brand
Strategic insights for growth-focused banking leaders.

30 Gorgeous (and Simple) Banking Websites

By Jeffry Pilcher

Published on October 21st, 2013 in Digital Marketing

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More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity. These sites take design cues from the retail and entertainment sectors, relying heavily on a combination of photography, color and white space to create a contemporary, marketing-focused front page.

Please note: Sites were selected purely to illustrate how banks and credit unions can incorporate principles of branding and marketing (i.e., personality and sales) into their online strategies. Architectural issues and UX were not factors in the selection of these designs, although we did note the degree to which each website was responsive (websites were deemed fully responsive if they dynamically scaled to smartphone widths in a browser window).

( See More: 50 Of The Most Spectacular Website Designs In Banking )

1. GT Bank

1_gt_bank_website_crea8
Responsive Design: Yes

2. Bridge Bank

2_bridge_bank_website
Responsive Design: Yes

3. Frost Bank

3_frost_bank_website
Responsive Design: Yes

4. Bank of Santa Barbara

4_bank_of_santa_barbara_website
Responsive Design: No

5. Pacific Western Bank

5_pacific_western_bank_website
Responsive Design: Yes

6. First Hawaiian Bank

6_first_hawaiian_bank_website
Responsive Design: No

7. Klein Bank

7_klein_bank_website
Responsive Design: Mostly

8. Verity Credit Union

8_verity_credit_union_website
Responsive Design: No

9. Heritage Grove FCU

9_heritage_grove_fcu_website
Responsive Design: Yes

10. Go Bank

10_go_bank_website
Responsive Design: Limited

( See More: 50 Of The Most Spectacular Website Designs In Banking )

Previous 10 Websites

11. Bank of Tokyo-Mitsubishi

11_bank_of_tokyo_website
Responsive Design: Mostly

12. First Republic Bank

12_first_republic_bank_website
Responsive Design: Limited

13. Deseret First Credit Union

13_deseret_first_credit_union_website

Responsive Design: Mostly

14. Sterling National Bank

14_sterling_national_bank_website

Responsive Design: Limited

15. Generations FCU

15_generations_fcu_website

Responsive Design: Limited

16. GT Bank

16_gt_bank_website

Responsive Design: Yes

17. ING Direct Canada

17_ing_direct_canada_website

Responsive Design: No

18. OCBC

ocbc_bank_website

Responsive Design: Yes

19. First Entertainment

19_first_entertainment_credit_union_website

Responsive Design: No

20. First Federal Savings Bank

20_first_federal_savings_bank_website

Responsive Design: No

( See More: 50 Of The Most Spectacular Website Designs In Banking )

Previous 10 Websites

21. First National Bank

21_first_federal_savings_bank_website

Responsive Design: No

22. FNB

22_fnb_bank_website

Responsive Design: Yes

23. DUCA

23_duca_website

Responsive Design: Yes

24. Commonwealth Credit Union

24_commonwealth_credit_union_website

Responsive Design: Yes

25. Mills42 FCU

25_mills42_fcu_website

Responsive Design: Yes

26. Vibe Credit Union

26_vibe_credit_union_website

Responsive Design: Partial

27. Lakeland Credit Union

27_lakeland_credit_union_wbsite

Responsive Design: No

28. Flagstar Bank

28_flagstar_bank_website

Responsive Design: No

29. BBVA Compass

29_bbva_compass_bank_website

Responsive Design: No

30. Numerica Credit Union

30_numerica_credit_union

Responsive Design: Limited

Previous 10 Websites

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