A rundown of 15 good marketing jobs from around the world in retail banking — everything from a head of “Experience Research” at Barclays in London to VP positions at credit unions.
Description:: The marketing officer will be responsible for day-to-day marketing functions of the bank, including expenses, budgets, compliance, promotions and community service activities. FNB has six locations is central and western Oklahoma.
Marketing Manager, Strategy & Planning
Description:: The Manager, Marketing Strategy & Planning will be responsible for researching, planning, and executing strategic initiatives within the Marketing department, including conducting strategic reviews, preparing business cases, facilitating strategy sessions, and recommending solutions to marketing problems. The incumbent will possess an excellent balance of analytical and communication skills (i.e. a poet and a quant).
Marketing & Communications Manager
Description:: This position will work with members of the Advisor Channel Marketing and Sales teams to develop marketing campaigns, product marketing initiatives and sales support strategies and tactics for the third-party advisor distribution channel to drive sales of RBC investment products (mutual funds, segregated funds, portfolio solutions, alternatives). A key focus of this role is delivering on the strategies that will enhance sales force capability, deepen relationships between the wholesaling team and advisors and increase sales penetration. RBC Wealth Management is part of a RBC, Canada’s largest bank and among the top 20 largest bank globally.
Vice President of Marketing
Description:: Successful candidates must be a tactical, hands-on leader who can craft and execute effective marketing plans through both traditional and online channels and achieve desired growth goals. Candidates must have a solid understanding of target marketing strategies, brand positioning, project management and strong analytical, presentation and communication skills. A bachelor’s degree with 5-10 years of marketing and online is preferred or equivalent work experience. The credit union is 30 miles from downtown Portland, and have $165 million in assets.
Online Community Specialist
Description:: The Online Community Specialist will grow and manage ING Direct’s online employee community. You’ll get your hands dirty alongside many teams and stakeholders (IT, Marketing, Service and Sales and other departments) to make sure that proposed solutions are well-matched with ING Direct’s vision and strategy. You will be responsible for the management, maintenance and continuous improvements of the ING Direct online employee community.
Manager of Community Relations
Description:: The Community Relations Manager is responsible for directing and coordinating Bank of Marin’s corporate giving and volunteer programs. Oversees and coordinates the Bank’s representation at activities and events associated with non-profits and volunteering in the communities we serve. Develops and plans employee volunteer programs that promote goodwill and fosters relationships with community leaders. Is a support to calling officers developing and maintaining relationships with non-profits. The bank has $1.4 billion in assets.
Director of Sales and Marketing
Description:: Meet the credit union’s Strategic Plan and Business Plan objectives by developing and implementing sales and marketing strategies, providing leadership throughout the organization in the execution of these strategies, and aligning resource allocations with objectives. Successful candidate will manage a team of 2-3 professionals.
Head of Experience Research
Description:: You’ll use your market research skills to identify our customers’ critical priorities out of the mass of feedback that we collect. You’ll then drive those priorities through the organization so that every part of our business is focused on producing what our customers want. You’ll also highlight key results from research projects to a wider audience and identify links between unconnected projects. In addition, you’ll develop a high-performance culture within our Customer and Marketing division, so that we continue to be the employer of choice for marketing professionals.
VP Marketing & Communications
Description:: Reports directly to the CEO and is a member of the executive team. Responsibilities include developing and executing annual marketing plans that assist the credit union, insurance and financial planning business units in achieving overall strategic objectives and goals. Work closely with key stakeholders to address marketing, communication, community and public relation needs throughout the organization. Identify opportunities to promote growth in key target areas. Ensure consistent delivery of messaging to all members, prospective members, the community and staff.
Description:: Translate Northwest Community’s business objectives into marketing strategies that drive revenue. Design, implement, and facilitate annual marketing plan and related short and long term goals, which contribute to overall credit union objectives. Translate business objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business growth.
Develop and coordinate advertising and public relations programs. Conduct marketing research, both internally and externally, as it relates to marketing functions. Proactively identifies trends and recommends changes which meet the evolving needs of the membership. The credit union has 73,000 members and $723 million in assets.
Description:: seeking a Marketing Manager who will be responsible for developing, guiding, and executing traditional and new media marketing initiatives to achieve and support departmental and organizational goals. This position will be responsible for planning, coordinating, managing, monitoring and analysis of marketing programs that support the sales efforts for all consumer and commercial business lines as well as providing support and assistance on all projects to promote new business development. This position requires strong depth and experience with financial institution or related marketing development, including integrated knowledge of marketing campaigns and promotions, website development, SEO/SEM, permission-based email programs, Web 2.0, brand development and execution, media and print advertising, market research, database management, business development, lead generation, direct mail and event marketing. The credit union has 37,000 members and $260 million in assets.
Senior Marketing Manager, Product Communication & Experience
Description:: Responsible for the development and implementation of a customer-centric communication strategy that aligns resources and support against the complexity of the product (unitized investments and portfolio solutions), the value of the customer relationship and brand positioning. A large component of this role will be dedicated to enhancing the ongoing experience of mass affluent ($100k+) customers. This role will focus primarily on the Scotiabank domestic branch network and work in close partnership with Scotia Asset Management’s Product Management & Development and Investment Consulting teams, Marketing Planning and other bank support function to identify, refine and action deliverables as well as measure return on investment.
Description:: Devise and deliver marketing campaigns, as well as other key tasks. Work with the marketing team to develop campaigns with quantitative objectives by understanding the source of growth and business opportunity. Manage campaign activity across a broad marketing mix including trade media advertising, brochure-ware, sponsorship, events, online/digital channels and sales campaigns. Work with internal and external partners to establish standardized processes and metrics for all marketing channels. NAB is one of biggest banks in the world, and a perennial favorite here at The Financial Brand for all their fun and courageous marketing campaigns.
Marketing Manager – Branding & Projects
Description:: Standard Chartered is a major international bank operating in Asia, Africa and the Middle East. This role will support various branding, project and merchandising initiatives including merchandising, digital content management, sponsorships, event management, awards and other branding related responsibilities.
Head of Product Marketing
Description:: This role is responsible for the development and implementation of new customer acquisition strategy for multi business units. This role will take lead to work with internal stakeholders and external agencies to conduct effective marketing acquisition campaigns to optimize marketing dollar efficiency, and manage end to end campaign planning. This role is also responsible for development and implementation of overall digital marketing strategy, new technologies, new media testing and digital marketing investments to retain the bank’s leading position among competitors in digital marketing field.