In the age of analytics and data-driven decisions, financial institutions are lagging. Most have not fully tapped their most valuable resource: internal data. As the race for growth intensifies, why aren’t more financial marketers leveraging the wealth of information right at their fingertips — from product utilization trends and depth-of-wallet patterns, to geo-demographic insights and business banking activity? This session gives financial marketers specific and actionable data-centric strategies to (1) grow core customers, (2) increase non-interest income, and (3) deepen relationships.
Banking executives will learn how to:
- Utilize internal data from retail and business customer segments to grow core relationships
- Deploy big data to target prospective customers
- Identify internal opportunities to increase deposits, non-interest income and product utilization
- Leverage strategies to enhance internal execution with customers and prospects