Leveraging Gen X for Growth & Referrals

Premiered: September 7, 2021
Length: 20 minutes

Financial marketers often overlook the importance of Gen X consumers as they obsess with acquiring Millennials and chasing Baby Boomers’ retirement dollars. But both Millennials and Boomers alike seek insights and advice from their Gen X contemporaries on the banking products they need.

In this presentation, you’ll see why Gen X holds the key when Baby Boomers and Millennials make decisions about banking providers’ products and services. Learn how financial institutions must leverage this valuable resource and not leveraging them for what true value they provide, referrals.

Banking executives will learn:

  • Understand the influence and depth Gen X has and will continue to have on the financial marketplace
  • How to better attract Generation X and leverage their influence to help drive more business