If anyone knows how to build a breakthrough brand, it’s Guy Kawasaki. He has served as a strategic advisor to Google, and Chief Evangelist at Apple. He is also the author of The Art of Social Media, The Art of the Start, Enchantment, and ten other books. As one of the first employees to work with Steve Jobs at Apple, he was an instrumental force behind the legendary marketing of the Macintosh computer. Guy shares the lessons on branding and innovation that he personally learned in his years working at Apple alongside Steve Jobs.