Four Steps to Sharpen Your Brand’s Focus

Premiered: August 24, 2021
Length: 14 minutes

Financial institutions look to new products, services, and technologies to build stronger relationships with consumers, but continue losing market share to a growing surge of fintechs. In this session, explore the importance of culture in the competitiveness of any financial brand.

This presentation highlights the steps your organization must take to shift its focus from tactics to purpose, outlining a specific approach to align mindsets and behaviors around consumers’ genuine needs.

Banking executives will learn:

  • How culture unintentionally becomes internally focused (and often unproductive)
  • What consumers really want from financial institutions and how to create a brand
  • Why traditional mission statements fall short
  • How to create a consumer-focused mission statement