The Financial Brand is an online publication focusing on issues and advice that affect bank and credit union brands.

The Financial Brand is the singular resource for CEOs and marketing executives looking for the latest ideas and information about how financial institutions build and shape their brands. No one else delivers this level of coverage of financial branding, naming, advertising and marketing strategies.

With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical brand-building tools, along with real-world examples, ideas and practical advice about the issues financial institutions face today.

The Financial Brand is written and published by Jeffry Pilcher, a branding consultant, strategist and speaker in the financial industry. In the last eight years with Weber Marketing Group, Jeffry has built brands for banks and credit unions across North America. Recently, Jeffry founded ICONiQ, an independent brand, name and marketing consultancy. Prior to joining Weber Marketing Group in 2001, Jeffry ran an ad agency in Las Vegas, Nevada.

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