Quantcast
Bancography | Brand Evaluator
rss
Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for SunTrust

0

Best Brand Ads In Banking Convey Sense Of Trust, Study Says

April 18th, 2012
Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.  
9
So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
0
In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
1

In Brief: Branch Experience Tips | Ka-Ching! | Social Media ROI + Metrics

September 16th, 2011
15 tips for improving the branch experience, plus 3 strategies that should be part of every bank's business plan… A daring (and potentially risky) savings  
21
The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
3
The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
2
How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
6
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
4
Want Your Twitter Account Verified Like These 27 Financial Institutions?

Want Your Twitter Account Verified Like These 27 Financial Institutions?

April 12th, 2011
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.  
17
How Many Facebook Fans Can Financial Institutions Expect

How Many Facebook Fans Can Financial Institutions Expect

March 07th, 2011
A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.  
7
People Switching Banks More Often, Study Reveals Surprise Reasons

People Switching Banks More Often, Study Reveals Surprise Reasons

March 02nd, 2011
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.  
10
What Can Financial Institutions Really Expect from Twitter?

What Can Financial Institutions Really Expect from Twitter?

February 28th, 2011
Best and worst case scenarios for the number of followers, broken down by assets and customers.  
2
Spy on Your AdWords Competitors with SpyFu

Spy on Your AdWords Competitors with SpyFu

September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.  
0

In Brief: Fee or Free? | Mumbo Jumbo | Gen X vs. Y

September 01st, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web  
0

In Brief: Hijacked promo, dirty laundry, Facebook

August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web  
0

In Brief: Citi’s innovation Lab, Indinero, Bling, more…

July 06th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web  
0
SunTrust’s Holistic Life Lessons at LiveSolid.com

SunTrust’s Holistic Life Lessons at LiveSolid.com

February 11th, 2010
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic  
0
Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV

Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV

January 08th, 2010
Union Bank – “Rock Solid” A blogger snapped this photo of a “rock” on the teller counters at Union Bank. It turns out the “rock”  
4
SunTrust: “Live Solid. Bank Solid.”

SunTrust: “Live Solid. Bank Solid.”

November 20th, 2008
Earlier this week, SunTrust Bank unveiled a new brand tagline and marketing campaign focused on savings. The “Live Solid, Bank Solid” campaign speaks to what  
1
Snapshots and misc. stories of interest

Snapshots and misc. stories of interest

October 22nd, 2008
Smart marketers will vulture the corpses of their peers There are stories all over the place about banks and credit unions seeing huge upticks in  
Page 1 of 212