Jim Marous
Jim Marous is the co-publisher of The Financial Brand, host of the Banking Transformed, podcast and owner/CEO of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 200 reports in the digital archive available to subscribers.
Articles written by Jim Marous
Your Bank Can’t Personalize What Your Customer Data Can’t See
Retail banks are pouring money into AI while weak data foundations limit what personalization can actually deliver.
How BofA’s Rewards Bet Is Changing the Loyalty Equation
Everyday value can influence customer behavior, deepen relationships, and make checking more strategically valuable.
Too Many Banks Are Sitting on a Small Business Growth Engine
Your existing customer base can reveal overlooked businesses and create valuable connections that deepen relationships beyond the business account.
Your Bank’s Front Door Shouldn’t Keep Good Customers Out
Account opening can protect against fraud without turning legitimate applicants away at the moments that matter most.
Your Bank’s Biggest Data Risk May Be What Your Employees Can’t See
Banks have invested heavily in customer intelligence, but many employees still lack the insights and authority needed to use it.
Give Every Branch a Job That Digital Banking Cannot Do
Retail banks can create more value from physical locations by defining the customer role each branch should fulfill.
