Websites

Fully Flexible Ad Management System for Online Banking Users

Subscribe to The Financial Brand via email for FREE!Take a look at how Geezeo has integrated its new marketing platform into the company’s white-label personal financial management solution, and you’ll get a glimpse into the future of targeted online advertising for banks and credit unions. Geezeo is, quite simply, taking advertising behind the firewall to. Read More

3 Credit Union Microsites – The Pros and Cons

Subscribe to The Financial Brand via email for FREE!Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey. Read More

Don’t Let Those Promotional Microsites Become Porn

Subscribe to The Financial Brand via email for FREE!When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, buy three. At a cost of $30, there’s no excuse. When your promotion is over, put up a parking page or redirect. Read More

Credit Union Scavenger Hunt Nearly Doubles Website Traffic

Subscribe to The Financial Brand via email for FREE![Update: Belvoir FCU runs a website scavenger hunt every year. Here’s a link to the 2013 edition of the contest.] To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger hunt. In its Web Hunt 2010 promotion, Belvoir FCU strategically placed what. Read More

First Tech Gets Even More Squirrely

Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck, a Western Gray Squirrel and First Tech member, explains to his dumber companion Leroy why it’s better to go to. Read More

Boring Is Sexy

Subscribe to The Financial Brand via email for FREE!“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — BoringIsSexy.com. The word “sexy” isn’t something you see in financial marketing very often, nor the color pink.. Read More

SunTrust’s Holistic Life Lessons at LiveSolid.com

Subscribe to The Financial Brand via email for FREE!As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic approach” to people’s “overall well being,” offering advice on personal interests and managing one’s finances. SunTrust describes the website as “an online. Read More

‘Find Me a Banker’: Like Match.com for Banking?

Subscribe to The Financial Brand via email for FREE!Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications In the summer of 2009, Bank of Utah knew one of its competitors, a community bank with many business customers, was struggling and facing likely action from the FDIC. Bank of Utah saw an opportunity to capture new. Read More

Fighting Axe Grinders and Their Online Vendettas

Subscribe to The Financial Brand via email for FREE!The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly and ferociously ripping into you. They keep pushing your buttons trying to. Read More

Members Help Members in USAA’s Online Forum

Subscribe to The Financial Brand via email for FREE!Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently ended two months of weekly sweepstakes to promote their new Member 2 Member forum. Within USAA’s website, members can use the Member. Read More

First Direct microsite serves up transparency and honesty

Subscribe to The Financial Brand via email for FREE! First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct Live, that highlights people’s sentiments about the bank — both good and bad. The Marketing Communications Manager for First Direct, Natalie Cowen,. Read More

Trend Alert: Online Financial Makeover Reality Contests

Subscribe to The Financial Brand via email for FREE!This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the. Read More

Financial Industry Websites You Should Be Checking Out

Subscribe to The Financial Brand via email for FREE!There are many fantastic resources available to financial professionals on the web these days. It’s simply amazing how much good information is out there — for free. But here are a few of the best sites (in no particular order) you may not have heard of, or. Read More

ING microsite targets renters for home loans

Subscribe to The Financial Brand via email for FREE!  [Editor’s Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of it? After generating some initial buzz, it doesn’t appear to have gained any real traction. Sources at Netbanker say there was. Read More

Aussie Brokerage Rocks the Beatles With Slick Marketing

CommSec claims to be the first and only financial institution enabling Australians to access both cash and investment accounts with a single login view. A slick microsite provides an overview of the service, while TV spots and big giveaways also support the new account. Read More

Integrated Luxury Brand with Lush Branch, Gorgeous Website

Every now and then, there’s a bank that really understands the importance of having an integrated brand supporting a narrow focus on a specific audience. Goldwater Bank, targeting upscale residents in the posh retirement mecca of Scottsdale, Arizona, is such a bank. Their website is a visually lush and stunning reflection of the bank’s equally-impressive. Read More