Rebrand? In This Economy? A Look at Why and How Financial Services Companies are Rebranding


Wednesday, May 12 at 2pm ET

The turbulence of the past year has affected financial consumers’ behavior and attitudes, often in positive ways. Some banks are accelerating digital transformation, and many are considering M&A activity and new partnerships. Collectively, these factors are driving large-scale brand changes at institutions of every size, from mega-banks to regional powerhouses and local credit unions.

Learn from financial service marketing executives and industry experts who have successfully led these challenging initiatives. They’ll discuss why they decided on brand change in the first place, how they prepared to make the rebrand implementation process as efficient as possible, and what they would do differently in the future.

What You’ll Learn:

  • Why more financial services are considering rebranding right now
  • How to prepare now for an rebrand on the horizon
  • Best practices that make the rebrand implementation process as efficient as possible
  • Lessons learned by marketing leaders who have managed a rebranding

Register now by filling out the form on the right. A recording of the webinar will be available to everyone who registers.


Register for this Free Webinar from BrandActive