From Results Reporting to Storytelling: The Real Truth of Marketing Results

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On-Demand Webinar

The challenges of offline and online journey measurement have never been more imperative or challenging. Financial leaders will continue to expect an overall strengthening of core management visibility into marketing investments, controls and their impacts on short and long-term campaign/portfolio performance. Continued adoption of incremental improvements will help drive sustainable and effective insight into the activities with potential to drive a premium revenue stream.

This session from Acxiom will teach banking executives:

  • Mapping the people-based marketing journey
  • The right analytic resources and capabilities for your business
  • Rapidly tracking results and communicating learnings to organizational stakeholders

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