Millennials Archive

Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’

'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations.

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Millennials, Gen Z Love Banking Brands That Champion Financial Wellness

Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.

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Can Financial Marketers Hit The Millennial Moving Target?

As Millennials age, their attitudes and banking behaviors are changing, making them the most challenging target financial marketers have ever faced.

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Banking on Millennials: Balancing Branch Preferences And Digital Expectations

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies.

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Building a Hybrid Digital + Private Banking Model for Millennials

Here's how financial marketers can win more Millennial relationships by blending a private banking model with a digital banking experience.

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Home Loans Get Hot as More Millennials Make the Move

Home buying should jump for this prime demographic, but a tight market may create problems. That spells opportunity for prepared lenders.

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6 Big Millennial Marketing Mistakes Banking Brands Cannot Afford to Make

Financial marketers are out of synch with Millennials. What major marketing errors are they making that they must avoid?

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Financial Marketers Must Resist Millennials Myths and Gen Z Traps

Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.

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Millennials and Money: 30+ Trends Financial Marketers Need to Know

Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.

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Banking Providers Must Overhaul Lending for Digital Millennials

Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.

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The Massive Millennial Shake Up in Traditional Wealth Management

As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.

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As Millennials Age, How Will Your Marketing Strategy Need To Change?

As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.

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How to Design a Millennial Bank

Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.

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Debunking Millennial Money Myths

Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.

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Six Ways To Engage Millennial Banking Consumers

Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.

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Financial Institutions Must Help Millennials With Their Money Woes

Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.

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Millennials Are Ready For AI To Take Over Their Financial Lives

Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial lives.

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Are You Too Old To Serve Millennials?

An aging workforce can affect your financial institution's competitive position. Here are five ways to attract and retain young talent.

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Millennial Business Owners Expand Digital Banking Opportunities

Millennials are the fastest growing segment of small business owners, providing a great underserved market for banks and credit unions.

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Community Banks and Credit Unions Face Generational Obsolescence

Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?

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