Millennials Archive
Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’
'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations.
Millennials, Gen Z Love Banking Brands That Champion Financial Wellness
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
Can Financial Marketers Hit The Millennial Moving Target?
As Millennials age, their attitudes and banking behaviors are changing, making them the most challenging target financial marketers have ever faced.
Banking on Millennials: Balancing Branch Preferences And Digital Expectations
Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies.
Building a Hybrid Digital + Private Banking Model for Millennials
Here's how financial marketers can win more Millennial relationships by blending a private banking model with a digital banking experience.
Home Loans Get Hot as More Millennials Make the Move
Home buying should jump for this prime demographic, but a tight market may create problems. That spells opportunity for prepared lenders.
6 Big Millennial Marketing Mistakes Banking Brands Cannot Afford to Make
Financial marketers are out of synch with Millennials. What major marketing errors are they making that they must avoid?
Financial Marketers Must Resist Millennials Myths and Gen Z Traps
Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.
Millennials and Money: 30+ Trends Financial Marketers Need to Know
Millennials desperately need help managing their financial lives, but they are frustrated by banks and credit unions that could understand them better.
Banking Providers Must Overhaul Lending for Digital Millennials
Contrary to popular belief, Millennials aren't averse to debt. But they want loans with flexibility and digital tools more than anything else — even interest rates.
The Massive Millennial Shake Up in Traditional Wealth Management
As baby boomers change their financial objectives, the millennial investor provides wealth management opportunities that can't be ignored.
As Millennials Age, How Will Your Marketing Strategy Need To Change?
As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.
How to Design a Millennial Bank
Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.
Debunking Millennial Money Myths
Millennials may be tech savvy, but they are actually more conservative than both Gen Xers and Boomers when it comes to financial matters.
Six Ways To Engage Millennial Banking Consumers
Here's how bank and credit union marketing teams can activate Millennials and turn them into loyal brand advocates.
Financial Institutions Must Help Millennials With Their Money Woes
Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.
Millennials Are Ready For AI To Take Over Their Financial Lives
Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial lives.
Are You Too Old To Serve Millennials?
An aging workforce can affect your financial institution's competitive position. Here are five ways to attract and retain young talent.
Millennial Business Owners Expand Digital Banking Opportunities
Millennials are the fastest growing segment of small business owners, providing a great underserved market for banks and credit unions.
Community Banks and Credit Unions Face Generational Obsolescence
Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer base?
