Obsessing Over Younger People Kills Financial Marketers’ Opportunities
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.. Read More
Article Archive: Millennials
3 Ways Buyer Personas Help Acquire & Expand Banking Relationships
Marketing tool helps financial institutions target the right customer with the right message in the right channels at the right. Read More
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are. Read More
The Pandemic Has Changed How Everyone Banks (And Here’s How)
While consumers are flocking to digital banking at a record pace, their banking preferences and behaviors still vary by. Read More
5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.. Read More
Millennials and Credit Cards: Separating Fact from Myth
The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on. Read More
‘Normal for Now’: The Future of Digital Banking and Payments
How much of consumers' changed financial behavior will revert back, and how much will remain long after COVID is behind us?. Read More
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long. Read More
Skyrocketing Student Loans Threaten to Suffocate Lending’s Future
Drowning in student debt, consumers' inability or unwillingness to borrow more may cripple the lending market, and it's only getting. Read More
Marketing Helps PenFed Rack Up Major Growth Under Open Charter
Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing. Read More
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID. Read More
Is Challenger Bank Chime the Future of Retail Banking?
The Chime juggernaut received a rocket boost from COVID's impact on consumers. What bankers must know about this tech-powered 'alt. Read More
Sustaining Digital Banking Channels’ Explosive Growth in 2021
Financial institutions that want to stay in the game need to offer solid basic services before they get. Read More
Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow
Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big. Read More
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative,. Read More
The Strategy Behind BofA’s Digital Life Planning App
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person. Read More
Why Designing Digital Banking Strategies Only for Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are. Read More
Wealthfront: A Digital Solution In The Battle For Millennial Deposits
Wealthtech founder reveals strategies to serve the needs of Millennials with investable assets. And it doesn't include a bank. Read More
10 Years Ago, Targeting Millennials Was Critical – What Now?
The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.. Read More
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their. Read More
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit. Read More
Can Your Financial Wellness Program Solve Millennials’ Money Stress?
Banks and credit unions often speak of their ambition to be financial advisors. The time to master financial wellness counseling has. Read More
Millennial Banking Consumers Still Want Branches (At Least For Now)
Financial marketers must contend with the notion that all Millennials want is fancy tech and prefer chatbots over talking with real. Read More