Article Archive: Gen Z

'The average American owns three credit cards.' 50 more credit card stats like that cover balances, payments, rewards, Gen Z use and

Research uncovers trends and unexpected insights about how Gen Z views peer-to-peer payments, Buy Now, Pay Later and

The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the

Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to

Retail bankers may assume they have Gen Z down pat. But traditional institutions and fintechs must earn the trust of these young

Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's

Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to

Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'

Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their

Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as

Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for

Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy

Megabanks are winning greater checking market share as younger consumers become the majority. But all is not

When lifetime value (LTV) is taken into account, customers acquired digitally are often the most high-value

New data and shifting consumer payments preferences highlight key vulnerabilities that could make the product obsolete 'within a

Fintechs and challenger banks are crafting banking and money tools for pre-Gen Z consumers. Here's what's going on and why it

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.

The latest big company to enter banking targets 8-17 year-olds to lock-in Gen Z (and their parents) as they establish financial habits.

The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers.

The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are

While consumers are flocking to digital banking at a record pace, their banking preferences and behaviors still vary by