How Neobanks Are Catering to the Youngest Generation of Consumers
Fintechs and challenger banks are crafting banking and money tools for pre-Gen Z consumers. Here's what's going on and why it. Read More
Article Archive: Gen Z
Obsessing Over Younger People Kills Financial Marketers’ Opportunities
Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households.. Read More
Verizon Infiltrates Banking with Neobank-Like Strategy
The latest big company to enter banking targets 8-17 year-olds to lock-in Gen Z (and their parents) as they establish financial habits.. Read More
Gen Z Craves Good Tech From Banks+Credit Unions, Not Neobanks
The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers.. Read More
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are. Read More
The Pandemic Has Changed How Everyone Banks (And Here’s How)
While consumers are flocking to digital banking at a record pace, their banking preferences and behaviors still vary by. Read More
What Gen Z Thinks About Banks and How They Manage Their Money
Studies are great, but hearing directly from members of this up-and-coming generation provides a virtual focus group of marketing. Read More
Pandemic’s Acceleration of Digital Banking Exposes Trouble Spots
J.D. Power finds mobile and online banking customers that rely solely on remote channels miss the extra communication branch visits. Read More
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long. Read More
Skyrocketing Student Loans Threaten to Suffocate Lending’s Future
Drowning in student debt, consumers' inability or unwillingness to borrow more may cripple the lending market, and it's only getting. Read More
Rethinking Checking Account Strategy in a Digital Banking World
Neobanks steal primary accounts from financial institutions that haven't updated their view of checking. The antidote is. Read More
How Community Banks Can Attract Generation Z With Financial Lessons
If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up. Read More
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID. Read More
Sustaining Digital Banking Channels’ Explosive Growth in 2021
Financial institutions that want to stay in the game need to offer solid basic services before they get. Read More
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative,. Read More
The Strategy Behind BofA’s Digital Life Planning App
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person. Read More
Why Designing Digital Banking Strategies Only for Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are. Read More
Gen Z Says They’re Eager to Use Big Techs for Banking – But Will They?
Having some type of bank account with Amazon, Google or Walmart appeals to young adults, but many prefer to open checking accounts in person.. Read More
Gen Z Prefers Banks to Big Techs, But Shuns Branches
For the members of Gen Z, it's a Venmo world. But for these tech-savvy consumers trust is as important in their banking as. Read More
Growth-Focused Bank Targets Millennials With New Lifestyle Platform
imagin from CaixaBank is a lifestyle platform that supports a community of Millennial customers where engagement extends beyond banking. Read More
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still. Read More
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit. Read More
Why COVID-19 Is Rebooting How Gen Z Feels About Money and Banking
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus. Read More