Lessons Lenders Must Learn from the Paycheck Protection Program
This COVID-19 stimulus program demanded speed from government agencies and banks. How can financial institutions build on those. Read More
Article Archive: Coronavirus
The Financial Brand’s library of articles concerning the impact of the COVID-19 pandemic on the banking industry.
More Consumers Prefer Contactless Payments for Pandemic Purchases
Contactless cards and digital wallets gain more consumer interest due to COVID-19 fears, but growth should continue as familiarity. Read More
Expect a Post-COVID Spike in Consumers Switching Banking Providers
New data shows the pandemic will cause customer churn to explode as people switch institutions to reduce fees and increase interest. Read More
Six Crisis Communication Blunders Financial Institutions Must Stop
COVID-19 exposed shortcomings in customer and employee communications, leading to a loss of confidence. The experience provides key. Read More
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing. Read More
As COVID-19 Favors Drive-Up Banking, Renovations Should Include ITMs
As the pandemic lingers on, banks and credit unions should put interactive video teller machines (ITMs) in their drive-through. Read More
Banks and Credit Unions Must Take Digital IDs Seriously Now
Rising use of mobile and online channels for everything makes it critical financial institutions take the lead on digital identity. Read More
What Big Techs Like Apple Can Teach Banks About Brand Loyalty
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their. Read More
Digital Mindset Gets Your Bank Current — Digital Tech Puts It Ahead
The new normal demands a digital-first approach for banks and credit unions looking to grow amid uncertainty. Has your culture caught. Read More
Consumer Frustration With Banking Apps and Mobile CX Lingers
Mobile banking leaves much room for improvement. Consumers hoping for the 'Netflix of banking' are often disappointed. Here's how to ace. Read More
5 Critical Economic Trends for Financial Marketers
The escalating impact of the coronavirus pandemic, plus other economic trends, will challenge bank and credit union marketers for. Read More
Greater Acceptance of AI Translates to Lower Satisfaction Levels
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI. Read More
The Right Balance of Digital vs. Physical Banking Channels Post-COVID
Banks and credit unions balance digital solutions with physical locations, using remote technologies to enhance both.. Read More
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their. Read More
How To Reboot Bank & Credit Union Plans Shredded By COVID-19
Moving financial institutions into the 'new normal' means building on what still works from the 'old normal' and adopting coronavirus lessons.. Read More
5 Tips to Improve Customer Onboarding for the ‘Next Normal’
How financial institution customer onboarding needs to change to drive client acquisition and loyalty in a socially distanced world.. Read More
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still. Read More
Differentiate or Die: Financial Institutions Must Rethink Brand Mission
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about. Read More
5 Key Financial Marketing Priorities for the Post-COVID Economy
Accepting that the consumer is always right is just a beginning. Banks and credit unions must keep up with and anticipate people's new. Read More
Marcus by Goldman Sachs: Perfectly Positioned Post-Pandemic
Marcus by Goldman Sachs keeps growing by providing high-value banking products that are simple to use and easy to. Read More
Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a. Read More
How People’s Changing Habits Will Impact the Future of Branch Banking
Reports from banking's front lines as branches reopen paint a different picture from the usual predictions about consumer banking. Read More