Greater Acceptance of AI Translates to Lower Satisfaction Levels
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI. Read More
Article Archive: Coronavirus
The Financial Brand’s library of articles concerning the impact of the COVID-19 pandemic on the banking industry.
The Right Balance of Digital vs. Physical Banking Channels Post-COVID
Banks and credit unions balance digital solutions with physical locations, using remote technologies to enhance both.. Read More
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their. Read More
How To Reboot Bank & Credit Union Plans Shredded By COVID-19
Moving financial institutions into the 'new normal' means building on what still works from the 'old normal' and adopting coronavirus lessons.. Read More
5 Tips to Improve Customer Onboarding for the ‘Next Normal’
How financial institution customer onboarding needs to change to drive client acquisition and loyalty in a socially distanced world.. Read More
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still. Read More
Differentiate or Die: Financial Institutions Must Rethink Brand Mission
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about. Read More
5 Key Financial Marketing Priorities for the Post-COVID Economy
Accepting that the consumer is always right is just a beginning. Banks and credit unions must keep up with and anticipate people's new. Read More
Marcus by Goldman Sachs: Perfectly Positioned Post-Pandemic
Marcus by Goldman Sachs keeps growing by providing high-value banking products that are simple to use and easy to. Read More
Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a. Read More
How People’s Changing Habits Will Impact the Future of Branch Banking
Reports from banking's front lines as branches reopen paint a different picture from the usual predictions about consumer banking. Read More
Digital Services and CX Give Megabanks The COVID Edge
Direct bank model's appeal grew during coronavirus crisis and points to need to improve online and mobile channels' ability to fulfill. Read More
Post-Pandemic Growth: The Most Aggressive Financial Institutions Will Prevail
Customer-centric thinking propelled digital financial brands through COVID disruptions. Such strategies drive a cultural shift for growth.. Read More
Why Financial Institutions Must Overhaul Their Retail Banking Strategies
COVID showed what banks and credit unions are capable of digitally. To keep the momentum going they must rethink distribution and. Read More
How the COVID Crisis Is Revamping Financial Marketing Strategies
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the. Read More
Teller Cash Recyclers: Better CX & Safety As Branches Reopen
Worries about handling cash remain, not least among bank and credit union teller staff. An underused technology could ease the concerns.. Read More
Financial Institutions Need to Get Their Marketing Game On
Banks and credit unions must demonstrate conclusively they can help people and businesses through the COVID-19 recession. If they. Read More
Understanding How Consumer Borrowing Habits Will Change Post-COVID
More caution, fewer places to splurge on credit and general unease may make loans a harder sell for financial. Read More
Banking Must Take A Stand On Tough Social Issues
Financial institutions must move beyond empty rhetoric to provide financial support for sensitive social causes often ignored in the. Read More
8 Ways Financial Institutions Must Prepare for the Next Pandemic
Experts worry COVID could have a second wave and that more viral threats lie ahead. Special readiness testing could save your. Read More
How Financial Marketers Can Move Forward in Uncertain Times
After COVID-19: Banks and credit unions must find their way through drastically changing environment by putting people first, channels second.. Read More
How the COVID Downturn is Changing the Business Lending Landscape
Drawn-out reopenings aren't helping a demoralized business sector rebuild credit and earnings. Federal commercial lending adds new twist.. Read More