Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological. Read More
Article Archive: Social Media
Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending
Helping consumer lenders embrace social media the way real estate agents do will help banks and credit unions gain Millennials'. Read More
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data. Read More
Ally Bank Pushes Phony Products in Funny Social Media Campaign
Consumers often Google for reviews of everyday products, but they don't ever check out financial institutions. Ally wants to change. Read More
Financial Marketers Staggered by Facebook’s Radical Ad Rule Changes
Social media giant's settlement puts many financial services campaigns into a special category that limits bank and credit union targeting.. Read More
Accelerate Mortgage Lending Through Social Media Channels
Banks and credit unions still have a key edge over digital-only lenders: trusted employees. Social media can help maximize that. Read More
How Bank Marketers Can Forge Human Connections in a Digital World
It's called 'social media,' but many banking brands miss the chance to truly engage consumers. Three steps can transform your social. Read More
Will Social Media Finally Start Paying Off For Financial Marketers?
Consumers' habits in social channels is changing. Here's how banks and credit unions can stay in the game (hint: entertainment is. Read More
Instagram Campaigns Forge Emotional Connections for Banking Brands
A gallery of financial marketers' efforts on a social media platform that one in two have climbed aboard to reach Millennials and Gen. Read More
6 Successful Social Media Tactics Used by Major Financial Brands
Many social media ideas used by big institutions can be adapted by any bank or credit union and used to drive engagement and build awareness.. Read More
Reputations Grow More Fragile Than Ever: What Financial Brands Can Do
Over a decade after the Great Recession, banks and credit unions still get slammed in reputation polls. Here's how they can reduce the. Read More
Funny Ally Bank Instagrams Get Consumers to Loosen Up About Money
Unusual social media challenge from online bank encourages couples to broach finances or else. Want to talk about debts, or do a dance video?. Read More
LinkedIn Marketing Improves When Financial Brands Leverage Employees
Banks and credit unions can succeed on LinkedIn if they devote serious efforts to it. Knowing why you are using social media is. Read More
Marketing Lessons From Chase Bank’s Twitter Blowup
What seemed like a good idea for a motivational tweet turns into an instant nightmare for the megabank. Experts offer clear. Read More
Bank’s LinkedIn Project Builds Sales Leads and Influencer Status
Trained employees' social media outreach to consumer and business followers helps community bank strut its. Read More
Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users
Smart financial marketers are tapping influential social media voices to build their brands. Should you be next to leverage the influencer marketing. Read More
8 Ways Banking Providers Can Max Facebook’s Marketing Potential
Here's how financial marketers can leverage Facebook to build their brand, improve communication, and generate more. Read More
Top Fintech Influencers All Financial Executives Should Follow
Pay attention to these thought leaders in the fintech community and banking industry and you'll always be aware of what's going. Read More
Social Media & Social Issues Create Brand Challenges For Financial Marketers
The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an. Read More
Why Banking Executives Need A Social Media Presence
Build your organization's brand, recruit top talent, and discover new opportunities by creating your own personal social media. Read More
Top 9 Digital Consumer Trends for Financial Marketers in 2019
Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year. Read More
4 Ways Social Media Can Help Financial Marketers Celebrate Community
Shameless self-promotion doesn't work in social media channels. Instead share stories of the folks behind your brand and in your. Read More