COVID-19 Demands Major Attention to Social Media by Banking Brands
Issues as diverse as the PPP and aid to communities during the pandemic demand close attention to messaging tone and what people are. Read More
Article Archive: Social Media
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it. Read More
Managing Your Bank’s COVID-19 Communications in Social Media
All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.. Read More
Financial Marketing via Instagram Influencers Gaining Traction
Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more. Read More
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and. Read More
6 Ways Financial Marketers Can Improve Their Online Reputation
Don't just react to angry social media complaints. Work to produce better online star ratings and higher-ranking search results on Google.. Read More
Is Instagram Killing Facebook?
With Facebook losing a major share of younger users and Instagram use soaring, banks and credit unions should revisit their social media. Read More
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological. Read More
Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending
Helping consumer lenders embrace social media the way real estate agents do will help banks and credit unions gain Millennials'. Read More
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data. Read More
Ally Bank Pushes Phony Products in Funny Social Media Campaign
Consumers often Google for reviews of everyday products, but they don't ever check out financial institutions. Ally wants to change. Read More
Financial Marketers Staggered by Facebook’s Radical Ad Rule Changes
Social media giant's settlement puts many financial services campaigns into a special category that limits bank and credit union targeting.. Read More
Accelerate Mortgage Lending Through Social Media Channels
Banks and credit unions still have a key edge over digital-only lenders: trusted employees. Social media can help maximize that. Read More
How Bank Marketers Can Forge Human Connections in a Digital World
It's called 'social media,' but many banking brands miss the chance to truly engage consumers. Three steps can transform your social. Read More
Will Social Media Finally Start Paying Off For Financial Marketers?
Consumers' habits in social channels is changing. Here's how banks and credit unions can stay in the game (hint: entertainment is. Read More
Instagram Campaigns Forge Emotional Connections for Banking Brands
A gallery of financial marketers' efforts on a social media platform that one in two have climbed aboard to reach Millennials and Gen. Read More
6 Successful Social Media Tactics Used by Major Financial Brands
Many social media ideas used by big institutions can be adapted by any bank or credit union and used to drive engagement and build awareness.. Read More
Reputations Grow More Fragile Than Ever: What Financial Brands Can Do
Over a decade after the Great Recession, banks and credit unions still get slammed in reputation polls. Here's how they can reduce the. Read More
Funny Ally Bank Instagrams Get Consumers to Loosen Up About Money
Unusual social media challenge from online bank encourages couples to broach finances or else. Want to talk about debts, or do a dance video?. Read More
LinkedIn Marketing Improves When Financial Brands Leverage Employees
Banks and credit unions can succeed on LinkedIn if they devote serious efforts to it. Knowing why you are using social media is. Read More
Marketing Lessons From Chase Bank’s Twitter Blowup
What seemed like a good idea for a motivational tweet turns into an instant nightmare for the megabank. Experts offer clear. Read More
Bank’s LinkedIn Project Builds Sales Leads and Influencer Status
Trained employees' social media outreach to consumer and business followers helps community bank strut its. Read More