The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and video online during the first phase of the competition. Resource One will then select the top finalists who will have to solicit votes. Read More
Subscribe to The Financial Brand via email for FREE! Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro. Read More
Subscribe to The Financial Brand via email for FREE!“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled “Your Bank Wants to Be Your Friend” takes a skeptical look at. Read More
Subscribe to The Financial Brand via email for FREE!As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a. Read More
Subscribe to The Financial Brand via email for FREE!Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results. Read More
Subscribe to The Financial Brand via email for FREE!You probably haven’t picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent issue showed how much Adweek has changed. Adweek used to be all about global agencies. Read More