Article Archive: Social Media

HSBC’s First Direct Has a Little Black Book

Subscribe to The Financial Brand via email for FREE! First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use the site will be invited to share tips on topics such as day trip ideas and favorite restaurants, and will be. Read More

Wells Fargo + Wachovia = 5th Blog for The Stagecoach

Subscribe to The Financial Brand via email for FREE!“We understand you are going to have questions and comments about what’s going on. That’s why we created this blog – for you, our customers.” — WF/Wachovia Blog “One team, twice as strong.” That’s the slogan on Wells Fargo’s latest online social media effort, The Wells Fargo. Read More

‘My Dream Is’ Photo Contest from ING DIRECT

Subscribe to The Financial Brand via email for FREE!ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public chose the top 100 entries by rating them at website. A five-person panel made up mostly of ING Direct representatives then. Read More

A Gen-Y Firm for Credit Unions is ‘On Your Way’

“In most cases ‘On Your Way’ will pay for itself right away.” — On Your Way website The credit union industry can add one more firm to the list of companies specializing in Gen-Y marketing solutions. TBA Marketing is joining the ranks of vendors like PSCU Financial Services and Currency Marketing who are competing in. Read More

NAB’S UBank: A Cautionary Tale in Social Media

Subscribe to The Financial Brand via email for FREE!To support the launch of its new online self-service offering, UBank, NAB created a blog at But the bank closed the blog earlier this month after one of its employees posted comments posing as a legitimate customer. At first, the impostor denied he was a bank. Read More

Someone’s Someday Is Coming

Subscribe to The Financial Brand via email for FREE!Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use $100,000 to fulfill a dream. Five finalists have already won $10,000. One of them will win an additional $100,000: Danny from Provo,. Read More

The Web 2.0 Make/Buy Decision

Subscribe to The Financial Brand via email for FREE!There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog, a Twitter account, etc. Reality Check: Most people don’t want to hang. Read More

BofA Targets College Crowd With ‘Morris On Campus’

Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic year,” the bank says. Unlike other Gen-Y online promotions, “Morris” is not the product of a “spokester contest,” but is instead a 23-year. Read More

“B@%k” is a Four-Letter Word in This Promotion

Subscribe to The Financial Brand via email for FREE!WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite, blog and visits at college campus events. The campaign’s central creative hook centers on a playful-yet-derogatory portrayal of banks. For starters, the. Read More

Notably Quotable – Guess what they’re saying about you

Subscribe to The Financial Brand via email for FREE!“The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after hearing about this horror story.” – Joseph “Dear Bank of America, your credit line is a scam!!!. Read More

Dallas Credit Union Launching ‘Young & Free’ Knockoff

The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and video online during the first phase of the competition. Resource One will then select the top finalists who will have to solicit votes. Read More

Mo Banking Knowledge ‘On Your Internets’

Subscribe to The Financial Brand via email for FREE! Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro. Read More

Facebook + Financial Institution = Friends?

Subscribe to The Financial Brand via email for FREE!“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled “Your Bank Wants to Be Your Friend” takes a skeptical look at. Read More

Credit union video contest for $2,000 scholarship

Subscribe to The Financial Brand via email for FREE!As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a. Read More

Credit Unions Utilization of YouTube Increases

Subscribe to The Financial Brand via email for FREE!Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results. Read More

New media lessons from old school brands

Subscribe to The Financial Brand via email for FREE!You probably haven’t picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent issue showed how much Adweek has changed. Adweek used to be all about global agencies. Read More