Article Archive: Social Media

Save Hard. Spend Smart.

Subscribe to The Financial Brand via email for FREE! “We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” — Umpqua Bank The centerpiece of Umpqua’s “Save Hard, Spend Smart” initiative is a sprawling, multifaceted website that the bank. Read More

Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

Subscribe to The Financial Brand via email for FREE! Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking  consumers to share their stories about why they’ve chosen a credit union over a large corporate bank.. Read More

Twitter Phishing: How Can It Be Stopped?

Since January, the number of financial institutions on Twitter has skyrocketed. At last count, no fewer than 500 retail banks and credit unions had a Twitter account. With more and more of them offering to help resolve service issue on Twitter, it’s inevitable that phishing attacks will soon target retail financial consumers…if it isn’t happening. Read More

Bank’s Social Media Hits High School Gridiron

Eastern Bank is asking high school football teams in eastern and central Massachusetts “What makes your team special?” Entries, submitted via email, can be videos, photos, audio recordings and essays. All submissions will be posted online at the promotion’s blog for the public to view. A select number of teams will be invited to send. Read More

3 Online Social Media Sites Offering Recession Help

Subscribe to The Financial Brand via email for FREE!From “Woe” to “Whoa” First Independent Bank of Nevada This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From the website: “Let’s kick-start our local economy. Let’s come up with ideas so good the rest of the world steals them. Let’s. Read More

3 Tales of Twitter Success

Subscribe to The Financial Brand via email for FREE!An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.” As the following stories show, more and more people are expressing their displeasure with various companies — including financial institutions (or rather, particularly financial institutions). Banks and credit. Read More

‘Fair Fees,’ Brought to You by ING DIRECT

Subscribe to The Financial Brand via email for FREE! The microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over big bank fees. The project, built around a microsite at, is something the online bank describes as “an active and. Read More

Twitter Is White Hot in the Financial Industry

Subscribe to The Financial Brand via email for FREE!“Twitter is very hot right now. There’s been a major uptake in activity.” — James McGovern, Corporate Insight Twitter is ablaze in the financial industry right now. The popular Web 2.0 tool is spreading like wildfire among financial institutions, which has attracted a lot of attention in. Read More

How To: Twitter for Banks & Credit Unions

Subscribe to The Financial Brand via email for FREE!Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!” But there isn’t much in the way of practical, actionable advice. Why is Twitter important? Who is using it? And what for?. Read More

A Great Campaign That Raises a Question of Social Media Ethics

Subscribe to The Financial Brand via email for FREE!Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging billions in fees every year. The campaign mocks a genre of ads that. Read More

Lessons from the Chase/WaMu Merger on Twitter

Subscribe to The Financial Brand via email for FREE![Editor’s Note: This is a follow-up piece to yesterday’s article from Freddy J. Nager, “The post-WaMu blues: Chase has lost ‘that lovin’ feeling.” Chase just recently completed remodeling WaMu’s branches which has triggered an outpouring of emotion from former WaMu customers and employees.] The Financial Brand hopped. Read More

Results 2.0: Social Media for Financial Institutions

Subscribe to The Financial Brand via email for FREE!Recently, a bank sent this request out over Twitter: “Help us figure out what our new blog should be about. Please send suggestions.” More often than not, when financial institutions deploy Web 2.0 tools, it feels like a tactic searching for an excuse/strategy. They assume they need. Read More

United FCU Asks Gen-Y to Rant, Vent and Complain

United FCU project, dubbed “Matter,” invites those between the ages of 18 and 30 to rant, complain and express their feelings about financial matters. The campaign targets the much-coveted Gen-Y crowd, positioning United FCU as being an alternative banking experience. The credit union says its primary goal is “to create an opportunity for interactive dialogue. Read More

Trend Alert: Online Financial Makeover Reality Contests

Subscribe to The Financial Brand via email for FREE!This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the. Read More

Credit Unions on YouTube: 2008 vs. 2009

Subscribe to The Financial Brand via email for FREE!Informal research conducted by The Financial Brand indicates a significant increase in the utilization of the popular video-sharing tool YouTube within the credit union industry. Still, the relatively small number of financial institutions that have YouTube accounts is very surprising. [Note: This is a companion piece with. Read More

Banks Build an Online Arcade, But Are Consumers Game?

Subscribe to The Financial Brand via email for FREE!In recent years, more and more banks have created interactive, Flash-based online games. There’s everything from throwing pies and floating balloons to classic driving games. But can banks make online games that are any good? What do people think when a bank tries to make its message. Read More

Young & Free – South Carolina

Subscribe to The Financial Brand via email for FREE! Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions running Young & Free. Texas Dow Employees CU has Young & Free Texas and Servus Credit Union in Canada has Young. Read More

Families Transform Their Finances in ‘U-Turn Challenge’

First Tech Credit Union is about to announce which households will be participating in its U-Turn Challenge. In this social media contest, ten finalists will document their financial successes and challenges using blogs hosted at the credit union’s microsite. Selected households will compete for a $10,000 grand prize. The prize goes to the household that. Read More

BofA is on Twitter, So Why Aren’t You?

Subscribe to The Financial Brand via email for FREE! “I work for Bank of America and I’m here to help, listen, and learn from our customers in the Twitter community.” — David Knapp, BofA’s Twitter Representative Last Week, Bank of America launched a Twitter account, becoming the largest financial institution in the world using a. Read More