Social Media

Addison Avenue + Wesabe Groups = PFM + Online Q&A

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison Avenue Groups, an online initiative hosting a variety of discussions on financial topics where people can answer each other’s questions and offer advice. Groups cover broad subjects like “Buying a. Read More

Sustaining Social Media Success With Marketing Muscle

Subscribe to The Financial Brand via email for FREE!American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in what may be a first in the financial industry — American Express just. Read More

Why Social Media Is A Fulltime Job

Subscribe to The Financial Brand via email for FREE!Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your marketing department has the experience to pull it off, they are probably already stretched thin and don’t have the time. It’s very. Read More

Fighting Axe Grinders and Their Online Vendettas

Subscribe to The Financial Brand via email for FREE!The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly and ferociously ripping into you. They keep pushing your buttons trying to. Read More

Members Help Members in USAA’s Online Forum

Subscribe to The Financial Brand via email for FREE!Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently ended two months of weekly sweepstakes to promote their new Member 2 Member forum. Within USAA’s website, members can use the Member. Read More

The Biggest Credit Union Social Media Study Ever

Subscribe to The Financial Brand via email for FREE!There is little doubt that social media is here to stay. As the list of organizations jumping on the bandwagon grows every second, the same business questions continue to arise: How do we execute it effectively? How do we justify the time and personnel expense (ROI)? How. Read More

Q&A: Verity Credit Union’s Mommy Blogger

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online social media project, Verity Mom. Verity Credit Union is no stranger to the Web 2.0 world. They are credited with being the. Read More

‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)

  I always get excited when financial institutions venture out and try something new — to shrug off the hot and itchy grey flannel suit and put on some shorts, flops and sunglasses, and relax a little. This is the environment that marketers can really make their mark and prove their differentiation. That’s why I. Read More

BofA Takes Twitter to Next Level with CRM

Subscribe to The Financial Brand via email for FREE!Bank of America has been working on a CRM solution to monitor and manage its Twitter-based customer service efforts. It appears the bank has teamed with Salesforce to deploy the customer-service computing company’s Service Cloud 2 product that was introduced earlier this year. You can see a. Read More

Petition to Verify Twitter Accounts for Financial Firms

How do Twitter users know they are interacting with a legitimate person or company? The truth is, they don’t. That is, unless that person is someone like Brittney Spears. Twitter has been offering “Verified Accounts” since June, but the company only seems interested in verifying accounts of celebrities — people like movie stars and sports. Read More

Q&A: Integrated Social Media + Financial Marketing

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected social media marketers, Tim’s firm has developed a number of successful programs. Read More

Twitter Phishing: It’s Here, Now

Subscribe to The Financial Brand via email for FREE!Two months ago, The Financial Brand warned of the phishing risks financial institutions face on Twitter. Yesterday, at least two financial institutions had their official corporate Twitter accounts hacked, maybe more. While it seems no serious harm was done, it’s something all banks and credit unions need. Read More

First Direct microsite serves up transparency and honesty

Subscribe to The Financial Brand via email for FREE! First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct Live, that highlights people’s sentiments about the bank — both good and bad. The Marketing Communications Manager for First Direct, Natalie Cowen,. Read More

BankIntervention.com

Subscribe to The Financial Brand via email for FREE! Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber Marketing Group, has an overall tone that is wry and sassy, and its microsite is entertaining — all while successfully managing. Read More

Vantage CU’s Twitter 2.0 Banking Breakthrough

Subscribe to The Financial Brand via email for FREE!Every time you start to think the financial industry’s fixation with Twitter may be easing, something completely new comes along and shakes things up. Like this stunner: TweetMyMoney, a new fully-proprietary innovation from Vantage Credit Union that allows people to access account information and make transfers via. Read More

USAA’s WhatsOnYourMind.com

Subscribe to The Financial Brand via email for FREE! “In a tough economy, you can connect with others and share ideas.” That’s the stated purpose of USAA’s latest social media effort centered around an online forum hosted at WhatsOnYourMind.com. In the forum, USAA encourages people to “share your thoughts and issues with us.” You don’t. Read More

ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

Subscribe to The Financial Brand via email for FREE! ING Direct in Canada has launched Fee Tweeter, a new Twitter application that will automatically track and tally bank fees. The project is a new component of the fairfees.ca initiative previously covered by The Financial Brand. Those with Twitter account already can go to the Fee. Read More

HSBC Microsite: ‘Join the Values Conversation’

Subscribe to The Financial Brand via email for FREE!HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section. The ValuesSoapBox.com (below) publishes people’s comments on education, jobs, technology and bottled water. The topics aren’t lightning rods that strike people’s hot. Read More

U22 Gen-Y Account Offers More Than Same-Old Checking

Subscribe to The Financial Brand via email for FREE! “Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” — GTE FCU’s U22 Account GTE Federal Credit Union’s U22 account, designed specifically for ages 12 to 22, includes parents as a segment of the target audience. The. Read More

Save Hard. Spend Smart.

Subscribe to The Financial Brand via email for FREE! “We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” — Umpqua Bank The centerpiece of Umpqua’s “Save Hard, Spend Smart” initiative is a sprawling, multifaceted website that the bank. Read More