Social Media

Compliance Crack Down on Social Media Coming?

Subscribe to The Financial Brand via email for FREE!When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration. Read More

Stop Talking, Ask Questions and Start Listening

Subscribe to The Financial Brand via email for FREE!Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they rush out and dutifully launch Facebook pages and Twitter accounts. Then what. Read More

3 Credit Union Microsites – The Pros and Cons

Subscribe to The Financial Brand via email for FREE!Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey. Read More

Foursquare: Next Stop on the Social Media Bandwagon?

Subscribe to The Financial Brand via email for FREE!Geolocation is one of the hottest topics in the technology industry today, and holds promise for financial institutions. Generally speaking, geolocation uses GPS-capable mobile phones to increase users’ level of information and interactivity at a hyper-local level. It’s easy to envision some potential uses for geolocation in. Read More

25 Things More Important Than Online Social Media

Subscribe to The Financial Brand via email for FREE!This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is not saying, “Social media has no value.” But many of the items on this list. Read More

Hackers Embarrass Trio of Financial Firms on Twitter

Subscribe to The Financial Brand via email for FREE!Within a span of 48 hours, no fewer than three separate financial institutions — two credit unions and one bank — fell victim to a now common social-engineering ploy whereby hackers get people to voluntarily surrender their passwords then hijack the account for their own nefarious purposes.. Read More

Bank Streams Live Rock Concerts In Online Banner Ads

Subscribe to The Financial Brand via email for FREE!Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed in the bank’s banner ads (more on that in a moment). Second,. Read More

Addison Avenue + Wesabe Groups = PFM + Online Q&A

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison Avenue Groups, an online initiative hosting a variety of discussions on financial topics where people can answer each other’s questions and offer advice. Groups cover broad subjects like “Buying a. Read More

Sustaining Social Media Success With Marketing Muscle

Subscribe to The Financial Brand via email for FREE!American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in what may be a first in the financial industry — American Express just. Read More

Why Social Media Is A Fulltime Job

Subscribe to The Financial Brand via email for FREE!Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your marketing department has the experience to pull it off, they are probably already stretched thin and don’t have the time. It’s very. Read More

Fighting Axe Grinders and Their Online Vendettas

Subscribe to The Financial Brand via email for FREE!The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly and ferociously ripping into you. They keep pushing your buttons trying to. Read More

Members Help Members in USAA’s Online Forum

Subscribe to The Financial Brand via email for FREE!Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently ended two months of weekly sweepstakes to promote their new Member 2 Member forum. Within USAA’s website, members can use the Member. Read More