Social Media

Compliance Crack Down on Social Media Coming?

Subscribe to The Financial Brand via email for FREE!When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration. Read More

Stop Talking, Ask Questions and Start Listening

Subscribe to The Financial Brand via email for FREE!Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they rush out and dutifully launch Facebook pages and Twitter accounts. Then what. Read More