Snarketing Archive
Can AI, Blockchain And Cryptocurrencies Cure The Content Marketing Malaise?
The most successful content marketers are those that build campaigns around a single piece of content, not those pumping out endless quantity.
How Contact Centers Can Drive Sales at Banks and Credit Unions
Most contact centers in the financial industry don’t realize their full potential. Here’s how banking providers can put their contact center in the top 5% and generate maximum ROI.
What’s Going On in Banking 2018? Warning Signs From the Exec Suite
Research looking at the future-readiness of banking providers reveal what senior leaders are worried about, and what they might not be worried about enough.
Do Consumers Really Want to Bank With Amazon?
Younger consumers are very interested in a checking account from Amazon... and they are willing to pay for it.
Are Millennial Men Better Banking Customers Than Millennial Women?
Millennial men are more likely to provide referrals and grow their banking relationship than Millennial women.
What’s Killing Checking Accounts? Deposit Displacement
Between 2000 and 2016, the number of checks written in the United States declined from 41.9 billion to 17.1 billion, a nearly 60% drop. Bad news for checking accounts, right? Wrong.
Bank Execs Are Misaligned On Technology and Analytics
Many executives in the banking industry aren't just out of touch with consumers and the external market. They are out of touch internally... with each other.
Cost Per Lead: Take It Back, Hubspot
Hubspot says that cost per lead in financial services is $272. That can't be right.
How Consumers Adopt Mobile Payments
Financial institutions have been lured by the mobile payment 'field of dreams': just build it and they will come. But it doesn't work that way.
Are Branches Dying? Or Not?
For every statistic that proves a point, you can probably find two that refute it — particularly true with respect to the future of bank branches.
What’s The Real Truth About PFM Usage and Impact?
The real ROI of PFM doesn't come from simply incorporating budgeting, categorization, and graphing tools into your digital banking platform.
Is Artificial Intelligence-Driven Customer Service Better Customer Service?
Will AI-driven customer service truly provide superior customer service? And how would we even define what "superior" service is?
Where Do Banks Fit In The Fintech Stack?
Some official comments from the Federal Reserve System on the role of fintech in sheds light on important industry trends.
Debunking the ‘Fintech is Failing’ Nonsense
Both incumbent bank execs and founders/managers of fintech startups would be wise to ignore the 'fintech is failing' hype.
Who Will Win the P2P Payments War?
Consumer behavior and use case specialization will determine who wins the P2P payments war -- not just features and functionality.
Lies, Damn Lies, and Fintech Vendors’ Roadmaps
Fintech vendors use product roadmaps to build optimism among bankers and help them plan. But the fail rate on these promises is absurdly high.
Fintech Influencer Lists Have Jumped the Shark
The overwhelming majority of fintech influencer lists are pure nonsense. Here's why.
Is Your Data Strategy Playing Offense or Defense?
A bank's data strategy must focus on the quality of data, and improving data generation, capture, and acquisition if the quality of data falls short.
The New Fintech Vendors: Platform Service Providers
Platform services providers are emerging to provide new distribution channels, processing capabilities, and sources of data to financial institutions.
Banks Must Become ‘Customer First’, Not ‘Technology First’
Calls for banks to be mobile-first, mobile-only, voice-first, AI-first or anything-first are misguided... unless that anything is a customer segment.
