Banks & Credit Unions Facing Mortgage Headwinds With Millennials
Younger adults are growing desperate for houses. The math challenges many lenders, but can they afford to hand this huge market to fintechs?. Read More
Articles About Segmentation Strategies
How Personalization Strategies Can Backfire on Financial Marketers
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial. Read More
Financial Marketers Must Decode Gen Z Before It’s Too Late
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.. Read More
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.. Read More
Six Creative Gen Z Marketing Strategies for Financial Institutions
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal. Read More
13 Major Insights Into Gen Z Driving Banking Behaviors In 2020 (And Beyond)
Financial marketers must build their Gen Z strategy now or 'the kids' will bank with fintechs and big techs. Here's what you need to. Read More
Innovations in Banking Technology Can Help International Students
Artificial intelligence and other digital tech can enable banks and credit unions to find new markets among students arriving without credit.. Read More
4 Crucial Steps to Transform Banking Products for a Fintech World
Banks and credit unions must find ways to fix product lineups that are overly complex, undifferentiated and priced with accountants in. Read More
AI Finally Makes Micro Segmentation a Reality for Financial Marketers
Machine learning enables banks and credit unions to shift from life-stage segmentation to messaging that targets small clusters of. Read More
4 Out of 5 People Who Use Digital Banks Would Switch to Amazon
Most consumers still save with traditional financial institutions, but that preference lessens with higher balances and online. Read More
How Banks Can Beat Fintechs in the War for Millennials and Gen Z
Financial institution marketing focuses on products and services, but new data show integrity and authenticity are stronger consumer. Read More
What Gen X Business Owners Want From Their Banking Providers
As banks and credit unions vie for share, they must refresh their view of this oft-neglected generation, who make strong business. Read More
Solving Gen Z’s Financial Challenges By Blending Human + Tech Solutions
Personal banking isn't as simple as Netflix. Gen Z loves all-digital solutions, but banks and credit unions must devise best. Read More
Don’t Alienate Boomers While Obsessing Over Millennials
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid. Read More
Can Your Financial Wellness Program Solve Millennials’ Money Stress?
Banks and credit unions often speak of their ambition to be financial advisors. The time to master financial wellness counseling has. Read More
Financial Marketers Must Link Data-Driven Segmentation With Addressable Media
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1. Read More
Millennial Banking Consumers Still Want Branches (At Least For Now)
Financial marketers must contend with the notion that all Millennials want is fancy tech and prefer chatbots over talking with real. Read More
15 Things Banks & Credit Unions Must Know Before Targeting Gen Z
While you blinked, 1 in 3 Gen Zers began working, shifting the spotlight slightly off Millennials. These young consumers are very. Read More
In Banking, Big Data Is Great… But Right Data Is Better
A smart segmentation strategy can help financial institutions pinpoint ideal audiences, increasing return on marketing. Read More
Why Some Financial Brands Win With Millennials (and Some Don’t)
Research flags four factors that younger consumers find appealing in financial institutions — the reasons they like digital-only. Read More
Banking and The Impending Baby Boomer Crisis
Baby Boomers' population share keeps growing, causing loan and profits to drop. Financial marketers must plan now for an aging. Read More
‘Bank of Mom & Dad’ Ranks 7th Among Mortgage Originators
Financial marketers face a competitor who's hard to beat: parental 'lenders' without credit standards nor interest. But the problems run. Read More