Emphasis on Digital Banking Demands Changes to Onboarding Rules
Digital account opening has negatively impacted the value of new accounts in banking. New customer onboarding is the. Read More
Article Archive: Segmentation Strategies
People Use Bank Accounts Differently Now: How Marketers Must Adapt
With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even. Read More
How Financial Marketers Can Come to Grips with the Growing Wealth Gap
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse. Read More
Does Being a ‘Primary Financial Institution’ Mean What It Used To?
A few megabanks dominate PFI status and fintechs and challengers are in ankle-deep. For Gen Z, however, 'primary bank' may not even. Read More
Why Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as. Read More
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.. Read More
Digital Banking Transformation Begins With Quality Data
Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.. Read More
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative,. Read More
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.. Read More
Why Designing Digital Banking Strategies Only for Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are. Read More
How COVID Is Reshaping the Way Financial Marketers Target Consumers
Age may no longer be the most important shaper of marketing decisions. 'Millennials,' 'Gen Z,' et al may be secondary to pandemic. Read More
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
5 Threats Banks Face to Their Commercial Business (And How to Respond)
Along with the challenges come opportunities, including partnering with fintech providers in a platform arrangement, and enhanced. Read More
Five ‘New Normal’ Imperatives for Retail Banking After COVID-19
Success will hinge on digital innovation to meet new competition, personalized service, redefining risk and managing a remote. Read More
10 Years Ago, Targeting Millennials Was Critical – What Now?
The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.. Read More
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key. Read More
Why Everyone Is Loving RBC’s NOMI Digital Banking Assistant
The bank's AI-powered digital personalization tool and chatbot is a differentiator that drives mobile banking utilization and. Read More
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their. Read More
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still. Read More
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit. Read More
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments'. Read More
Financial Institutions Must Improve Focus on Women’s Needs
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for. Read More