Google’s Vision for the Future of Bank Marketing, AI, Data and Brand
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
Article Archive: Segmentation Strategies
5 Threats Banks Face to Their Commercial Business (And How to Respond)
Along with the challenges come opportunities, including partnering with fintech providers in a platform arrangement, and enhanced. Read More
Five ‘New Normal’ Imperatives for Retail Banking After COVID-19
Success will hinge on digital innovation to meet new competition, personalized service, redefining risk and managing a remote. Read More
10 Years Ago, Targeting Millennials Was Critical – What Now?
The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.. Read More
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key. Read More
Why Everyone Is Loving RBC’s NOMI Digital Banking Assistant
The bank's AI-powered digital personalization tool and chatbot is a differentiator that drives mobile banking utilization and. Read More
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their. Read More
How the Coronavirus Changed Gen Z’s Views About Money
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still. Read More
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit. Read More
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments'. Read More
Financial Institutions Must Improve Focus on Women’s Needs
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for. Read More
4 Ways Financial Institutions Can Build Better Personalization Strategies
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many. Read More
Banking Needs 360-Degree View of Customer Journey
Identity resolution can improve marketing effectiveness as well as the customer experience across channels and. Read More
COVID-19’s Impact on the Future of Fintech
Many fintech organizations, especially the newest, will not survive past the pandemic primarily due to lack of funding and reduced. Read More
Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp
In the post-COVID reality, banks and credit unions have to recognize and reach vastly different consumer segments — without alienating. Read More
Tailoring Banking to the Needs of Today’s Gig Economy Workers
More Americans will explore gig jobs as COVID-19 shrinks the economy. Banking and payment services must fit their cash. Read More
How Banks Can Begin to Catch Up with Amazon’s Personalization Genius
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the. Read More
Why COVID-19 Is Rebooting How Gen Z Feels About Money and Banking
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus. Read More
Why Millennials and Gen Z Love Megabanks
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing. Read More
Why Direct Mail Still Matters in the Digital Age
Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. Here's. Read More
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and. Read More
Banks & Credit Unions Facing Mortgage Headwinds With Millennials
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before. Read More