Search Results: google

Real-world Lessons for GenAI in Banking, According to Google

Banks are moving beyond pilots and proof of concept efforts into all-in use of GenAI, says Zac Maufe, Google Cloud's banking specialist.

In The Wake of Google Gemini’s Chatbot Debacle, An Object Lesson for Banks

Banks are among the leading adopters of generative AI. But the technology is evolving faster than the guardrails needed to make it efficacious and trustworthy.

Cheat Sheet: Understanding the CFPB’s Brief Against Apple and Google in Contactless Payments

The CFPB's latest report on big tech and contactless payments targets the Apple/Google duopoly. Here's everything you need to know.

Is CFPB’s Mobile Payments Salvo at Apple & Google Good for the Industry?

As the use of tap-to-pay with smartphones grows, the CFPB contends that the tech giants are stifling innovation and consumer choice in payments.

34 Data Points on Google Search and Digital Ads for Every Financial Marketer

What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.

Explainer: What Bankers Should Know About Google’s Helpful Content Update

How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.

How to Get Higher Mobile Banking Scores on Google Play & the App Store

Aiming for 5-star ratings and great reviews has become a mobile banking survival requirement as digital channels become more important.

4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth

New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.

Google Kills Plex, But Digital Threats Still Plague Traditional Banks

Google's abandonment of Plex digital-only banking should not bring comfort to traditional banks that are slow to respond to neobank offerings.

Why Apple Pay + Buy Now Pay Later Will Drive Banks to Google Plex

A battle of titans is building between Apple and Google over the future of banking. At stake are data and checking account revenue.

Google Leaves Cookies on the Table: What Financial Marketers Must Know

Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.

Community Bank Builds Future on ‘Banking as a Service’ & Google Plex

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path.

Understanding How Google Sees Financial Services

Google executive eyes the future of big techs in the banking business through the lens of her long experience at Citibank.

The Increased Threat of Google ‘Plex’ Accounts (And How to Compete)

The big tech/banking partnerships seem poised for fast takeoff, but savvy financial institutions can win if they focus on 'featurization.'

Google Search Trends in Digital Banking, Payments & Fintech

A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when.

Google Blows Up Online Ad Rules: What Financial Marketers Must Know

Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.

Financial Marketers Don’t Understand What Google Wants

Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content.

Is Google’s ‘Site Diversity’ Policy Hammering Your Bank’s Website?

Google's radical rule fundamentally changes the nature of organic search. Now only two results from your website will ever be displayed.

Google: Friend or Foe to Legacy Banks?

Google is slowly entering the banking industry and offering more services and partnerships to traditional banks and credit unions. The VP of Financial Services for Google Cloud Yolande Piazza, who manages fintech partnerships, has some interesting insights.