Search Results: account opening

Honeymooning

Subscribe to The Financial Brand via email for FREE!I’m not going to stop fighting this. The banking industry’s misguided view of what onboarding is, that is. A while back I wrote (slightly edited): “The banking industry has an odd definition of the word on-boarding. Or at least to me it does, considering it’s not a. Read More

Creative Showcase: Optical illusions, Hairy Car, Cloning…

Subscribe to The Financial Brand via email for FREE!A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It Moves What a visually clever way to convey the bump-rate concept. (If it doesn’t work for you, try blurring your eyes.) The. Read More

Free Checking Not Dead Yet at Credit Unions

Subscribe to The Financial Brand via email for FREE!“With free checking accounts becoming less prevalent in national banks, credit unions can be an invaluable resource for the average consumer.” — Greg McBride, Bankrate.com According to a study by Bankrate.com, 39 of the 50 largest credit unions in the U.S. still offer free checking. Key Question:. Read More

Big Banks Roll Out 14 Promises in ‘Customer Charter’

Subscribe to The Financial Brand via email for FREE!“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a brand image tarnished by bailouts, the Royal Bank of Scotland and sister bank NatWest launched what the pair of financial institutions call. Read More

25 Bank Mascots

Subscribe to The Financial Brand via email for FREE!Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have created mascots to support their kids clubs/accounts, notably Harris Bank’s widely loved Hubert the Lion. Sometimes these mascots transcend their original purpose. Read More

Foursquare: Next Stop on the Social Media Bandwagon?

Subscribe to The Financial Brand via email for FREE!Geolocation is one of the hottest topics in the technology industry today, and holds promise for financial institutions. Generally speaking, geolocation uses GPS-capable mobile phones to increase users’ level of information and interactivity at a hyper-local level. It’s easy to envision some potential uses for geolocation in. Read More

25 Things More Important Than Online Social Media

Subscribe to The Financial Brand via email for FREE!This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is not saying, “Social media has no value.” But many of the items on this list. Read More

Grow4Students Lifestage Microsite for Gen-Y

Subscribe to The Financial Brand via email for FREE! Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age. Read More

ANZ’s ‘Uncomplicated’ Brand Strategy

Subscribe to The Financial Brand via email for FREE!Early in 2009, Australian banking giant ANZ began quietly but methodically rolling out its new brand identity. There was little fanfare when a new ANZ logo popped up in an Indonesian airport last April. But when the bank debuted its new identity on its home turf later. Read More

Guerilla Good Deeds Promote New Branch

Subscribe to The Financial Brand via email for FREE!In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until. Read More

ANZ Bank Connects with Students on Their Own Terms

Subscribe to The Financial Brand via email for FREE! Reviewed and written by Jeff Stephens, CEO of Creative Brand Communications “The campaign doesn’t presume students want to engage with their bank.” — Rapp for ANZ ANZ Bank New Zealand youth campaign GettingUThru should serve as one model financial institutions should consider when looking for ways. Read More

5 Ideas to Fix the Ugly in Overdraft Fees

Subscribe to The Financial Brand via email for FREE!Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on fee income — it’s how they make money on deposits — now more than ever.. Read More

Three Years’ Results in Two Days

Subscribe to The Financial Brand via email for FREE!How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just. Read More

No TARP Money? You Should Be Thrilled

Subscribe to The Financial Brand via email for FREE!At last count, 315 different financial institutions had received over $300 billion in TARP money. If you’re one of the thousands of other financial institutions that didn’t get a slice of bailout pie, you should be grateful. Why? Because when you take money from taxpayers, you can. Read More

See Barclays Bank of the Future… It’s Here Now

Subscribe to The Financial Brand via email for FREE! Barclays has opened a new flagship branch at Piccadilly Circus in London. The bank describes the project as “the first ‘brand concept’ branch in the UK,” covering 8,000 square feet of retail space over three floors. “We have taken inspiration from retailers such as Apple and. Read More

2 Banks Thwart 1 Robber Using Great Service

Subscribe to The Financial Brand via email for FREE! The would-be thief in this FBI image is a suspect in several bank robberies. The employees working in a Seattle branch of First Mutual Bank recognized the man immediately. They’d seen his photo on a flier from the FBI and knew he was a suspect in. Read More

Harris Bank Says It’s ‘Here to Help’

Subscribe to The Financial Brand via email for FREE!Harris Bank recently unveiled a new branding campaign to drive home the bank’s “here to help” message, a slogan the bank has used for the past two years. Harris expects to reach 95 percent of its core audience — millions of people across the Chicago area —. Read More

Aussie Brokerage Rocks the Beatles With Slick Marketing

CommSec claims to be the first and only financial institution enabling Australians to access both cash and investment accounts with a single login view. A slick microsite provides an overview of the service, while TV spots and big giveaways also support the new account. Read More

Bank Satisfaction: Up Or Down?

American Banker reported on JD Power’s 2008 Retail Banking Satisfaction Study, which surveyed more than 19,000 people in January of this year. According to the article: “Rising fees and poor complaint resolution were people’s chief gripes in a retail banking customer satisfaction survey that gave the industry poorer grades than a year ago.” Sounds reasonable.. Read More

Why No One Cares About Gen X

Subscribe to The Financial Brand via email for FREE!Financial institutions are falling all over each other trying to attract Gen-Y consumers. But what about Gen X? It doesn’t seem like financial institutions care all that much about Gen X. Why is that? Here’s the explanation. Gen Y represents the future — the highly-coveted credit-driven market.. Read More