Credit Unions, Welcome to the Financial Crisis
Credit unions were able to avoid the backlash of the financial crisis — for a bit. But, they must get strategic now to retain members.
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Censored! Federal Agencies Afraid of Fear Mongering
Bank marketers will find themselves walking a fine line when they talk about their stability, especially when you start drawing distinctions.
Get Your Financial Trademark Now, Before It’s Too Late
In 1996, there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has more than tripled.
Young & Free – South Carolina
South Carolina FCU joins two other credit unions running Young & Free from Currency Marketing. Here's what the campaign entails.
2008: The Year in Review
2008 marked a wild and unpredictable year for the banking industry. Here are the top articles trending on The Financial Brand.
Financial Services Ad Spending Drops 10% in 2008
Despite the struggling economy, some sectors of the financial services industry are boosting their ad budgets. Why and on what?
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Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.
When will the media’s infatuation with credit unions end?
Before Sept. '08, there were never stories about credit unions. For decades, the media ignored this sleepy sector of banking. Not anymore.
Credit Union Marketing Budgets: Too Much, Too Little?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to competitors.
BNZ’s “Out of the Box” Brand
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]
Giveaway $10, Get Big PR Splash
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
Notably Quotable: The Media Falls in Love with Credit Unions
Over a dozen references to credit unions in the media lately. Most stop shy of endorsements, but many unabashedly urge people to switch.
Tricked-Out Credit Union Truck Features ‘Guitar Hero’ Duels
You've heard of food trucks and even portable branch trucks. But, have you heard of a bank branch truck featuring Guitar Hero?
‘Servus’ Chosen As Name For Canada’s New Super-CU
Canada's third-largest credit union finally announced its new name: Servus Credit Union. What is the meaning behind the new moniker?
Interactive Financial Ads You’ll Get a Kick Out Of (Literally)
If banks want people to come to branches who wouldn't otherwise, they should install this new tech. But be prepared for sticker shock.
Ahead of their time: ‘Redbrand Credit Union’
This credit union should never change names. It picked a progressive name that makes an engaging connection to the credit union's heritage.