Search Results: TD bank

Credit Union Guide to Setting Marketing Budgets

A statistical analysis of 100 US credit unions reveals how much the industry spends on marketing, and how much each credit union should budget.

Are the 4 Ps of Marketing Dead?

Do the 4 Ps of Marketing ask the right Qs? Here's why it may be time for financial marketers toss this model aside as obsolete.

Financial Institutions Unprepared For Digital Future

As financial institutions retool around digital consumers, they need to reconfigure branch networks and enhance their digital capabilities.

#FavoriteCar Hashtag And Killer Rates Drive Credit Union Auto Loan Promo

Air Force FCU has rolled out a social media strategy to promote auto loan rates at 1.49%, one of the lowest rates in the U.S.

Digital Ad Spending Forecast & Trends for the Financial Industry

What digital advertising trends are are reshaping the banking industry and how much will financial marketers spend on digital? Answers here…

Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

10 Things You Are Doing Wrong With Your Institution’s Website

What grade would your website get? Take the test and see how many of these ten common mistakes you may be making.

Transform the Branch Through Data-Targeted Marketing Messages

Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.

Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman

Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."

Credit Union Woos Gen-Y With Intensive Campus Outreach

This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.

8 Lessons From JPMorgan’s Twitter Fail

JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.

The Road to BlueShore Financial: A 10-Year Brand Transformation

The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.

When Marketing to Women, Financial Brands Fall Way Short

91% of women say that advertisers don't understand them. Financial brands in particular are failing to connect with women effectively on a personal level.

The Future is All About the Data

Here is an essay on the future of banking from one of Europe's foremost authorities on the financial industry.

Is Your Call Center Up to Par?

As banks and credit unions roll out more and more tech, consumers need phone support. How does your call center compare to national averages?

New Umpqua Flagship Store Design Shatters Stuffy Branch Mold

Take a tour of Umpqua's newest location, brimming with mobile concierges, iPads and interactive touchscreens.

Best of Credit Union Marketing Reflected in 2013 Golden Mirror Awards

10 of the credit union industry's best marketing campaigns including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’

The State of Consumer Checking Accounts

The current state of consumer checking in banking is strategically consumer-unfriendly and financially challenging.

Consumers Slow to Forgive Financial Industry’s Sins

Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.

8 Do’s and Don’ts for More Effective Ad Campaigns

Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.

Rewards Checking Accounts Help Small Financial Institutions Compete

A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.