Master Local Search Now or Your Financial Institution Might Disappear From Google
Is your institution invisible to Google? Or has it already vanished? Try this 5-minute search test now.
Moving From ‘Mad Men’ Era Advertising to True Digital Financial Marketing
Financial marketers must address the needs of increasingly distrustful consumers while finding ways to engage with them on their terms.
Alliant Credit Union’s In-House Digital Lending Platform Fuels Growth
This digital-first credit union is generating impressive results with it new digital loan origination system, built entirely in-house.
Three Big Lessons From The Financial Brand Forum 2018
Here's what 1,750 banking executives learned about innovation, design and branding in their first day at The Financial Brand Forum 2018.
How Financial Marketers Should Calculate The Real ROI of Branding
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take their brands to the next level.
Financial Marketers Must Harness the Power of Artificial Intelligence
To improve targeting, messaging and ROI, banking providers must find ways to exploit big data and advanced analytics.
Are More Branches The Only Way to Grow New Markets?
Banks and credit unions looking to expand must be smart about how many branches they open — and in which markets — or they could get burned.
Will Amazon Offer The Best Digital Checking Account Ever?
Amazon wants to offer a co-branded digital checking account in conjunction with large U.S. banks that could end up with 70 million customers.
Unleash the Power of Social Advertising
Banks and credit unions should use social media advertising in their marketing mix to boost the ROI of customer acquisition and cross-selling.
The Digital Generation: Gen Z is Not Just ‘Millennials 2.0’
Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new strategy.
3 Ways To Beat Tech Giants and Fintech Firms With Behavioral Marketing
Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive communication.
Cash Out: Is Currency On The Brink Of Extinction?
Cash may be becoming less popular, thanks in part to the growing array of alternative payment options. But will it disappear forever?
What’s The Real Truth About PFM Usage and Impact?
The real ROI of PFM doesn't come from simply incorporating budgeting, categorization, and graphing tools into your digital banking platform.
6 Critical Trends Redefining Marketing in a Digital-First World
Leading organizations today are aligning marketing around a customer journey strategy, leveraging data analytics, and embracing AI.
5 Reasons Why Consolidation of Fintech Ecosystem May Be Inevitable
The pressure to reduce costs and improve digital delivery of banking services is creating a marketplace where consolidation may be inevitable
7 Steps to Improve Customer Onboarding
Banks and credit unions must effectively use digital channels in the onboarding process to improve both ROI and customer satisfaction.
Report Analyzing Fintech Players Sparks Heated Controversy
An analysis of the players and strategies in the fintech battlefield ignited a massive debate, pouring fuel on an already controversial fire.
Millennials: The ‘Debt Averse’ Generation
Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn credit?
Why I Became a Core Systems Renegade
You can't afford to pick the wrong replacement for your legacy core system. Here's why we shirked the predictable players and went rogue.
5 Revealing Insights That Could Affect Your Outlook on Marketing
Here are five research findings that could cause financial marketers to reassess their strategy, along with some tips for how you should pivot.
What Financial Marketers Need to Know About High-Income Consumers
Financial marketers often lump consumers with incomes over $100,000 into the same segment, but this is a big mistake.
Are Leaders in the Fintech World ‘Old’ or ‘Experienced’?
The age of fintech influencers is above that of employees at major tech firms. Is experience or youth more important for a digital bank?
